We are a high speed internet (broadband) provider delivering a very high speed of data (50 Mbs) to the consumer and SME (small medium business) market. We also will provide VoIP (voice over IP) and internet TV on this broadband pipe
Our primary competitors will be the incumbent telephone and cable companies. We need our name to provide confidence, reliability and performance in the eyes of our prospects.
Our primary buyer will be the consumer in the middle income bracket who currently uses phone company (DSL) and satellite TV and to a lesser extent the cable company.