Video Labs creates HD crisp online marketing videos to position businesses as market leaders. A science/labs motif/theme is used in marketing material. New product package needs a name = A video is shot each month, ongoing. Onsite, professional done-for-you, walk-in, walkout production + blog post + MP3 + content coaching. Consistent. Creates celebrity status for them within market. Top of mind. SEO benefit. Limited access. Birds of a feather. Not śMarket Leadership Club' but draws upon this.