This is a new brand that provides mattress and engineered sleep systems that provide the perfect balance of comfort and support for peaceful, restorative sleep. The mattresses are premium but offer value for money to the consumer. The business sells directly to the consumer via an online store. Their target market are people who are information seekers who are looking to try something new. They are health conscious and for them buying a bed isn't functional it is an opportunity to wake up revitalised and refreshed ready to face life. The brand is not like other mattress providers they offer exceptional customer service and continuously strive to improve the quality of their product and customer satisfaction. The name shouldn't be descriptive or functional and it shouldn't have any reference to sleep, mattresses, bedding etc. It should be short, memorable, easy to pronounce, distinctive and ownable. It shouldn't be like any other mattress supplier in the market. The name should be emotive and evocative.

Winner

Elanz

by cslat62