A premium & natural male moisturizer brand made with a naturally occurring ingredient found in the lakes of Finland, which takes eight thousand years to form. The ingredient is a mud with water retention properties and hydrates and softens male skin. The name should therefore imply ‘hydration’ or ‘hydrate’ and can be direct/functional (e.g. Hydr8k) but would prefer ‘emotive’ names that imply hydration on a more subtle level (e.g. Drench). The primary markets are the U.S.A and United Kingdom.