I am launching a high-quality lifestyle golf brand that will focus on golf polos that can be worn on and off the golf course. Three words that describe the brand: prestigious, adaptable, feel-good. I love the brand G/FORE. https://www.gfore.com
I want a brand like G/FORE but will make better quality products. The brand will have a very Los Angles fashion style.
Here's the problem I am trying to solve: some golf polo shirts like Foot Joy have amazing feeling fabrics and patterns but they are too baggy and can only be worn on the golf course. I want to create a more stylish polo that can perform on the course but can also be worn at any time off of the golf course. At work, casual dinners, birthday parties, etc. Our target market with be males 25+ and females 21+. We want a name that will sound prestigious enough to be purchased by rich men in high-end country clubs but can always be marketed at parties by Instagram models.
We need a brand name that can start out in the golf market but expand to be a full fashion brand. It needs to be sleek, sexy, but still have the name of the most expensive fashion brands in the world.
"If you look good, you feel good. If you feel good, you play good. If you play good, they pay good." -Deion Sanders