We are developing a resilience messaging campaign that may be delivered widely to diverse groups such as employees, community members, or seniors.
Resilience refers to the ability to withstand, adapt to, and recover from hard times/stress. In other words, how easily do people bounce back from difficult situations, tragedy, trauma, etc. using effective coping strategies?
The program will start with a few brief questions about well-being to get to know the user. The messaging will be personally tailored to an individual's level of resilience and well-being. Messages will be sent via text message on a daily basis for about 3-6 months. The messages will include tips on changing one's mindset, making and maintaining strong social connections, and having a strong sense of purpose.
One to two words. Important for the brand to be positive, accessible, catchy, appropriate for adults and workforce. Would like it to incorporate all aspects of resilience. Want to convey that resilience is a skill that can be built. Open to play on words and acronyms if appropriate. Should embody: Thrive, flourish, be best self, etc. Open to some nature-ish suggestions, like blossom.
Some concepts to consider: