We're an online lender, specializing in personal loans to prime/super-prime (660 FICO and above) borrowers. We're aiming for a brand promise revolving around caring, smart, responsible business practices. Evoking organic or "prestige" connotations would be welcome. Our target demographic is 35 to 45, college educated and typically married.

Winner

CreditSpring

by crazyrich428

GoPrime

by Jilly Bean