Brand Overview
- Online women's fashion boutique for 18-40 year-old trend-setters
- Based in Dubai with a focus on import of midrange Australian designer clothing
- Providing access to on-trend, quality designer fashion that doesn't break the bank
- The pieces are affordable, and fill the gap between high-street and high-end options saturating the UAE market
- Fashion blogger updates /trend news offered on the site
- Offering swift delivery compared with competitors
- Personalised, quality packaging to mirror the high-end store experience
- Flexible return/exchange offering to establish long-term loyalty member base
Overall style: Feminine, chic, elegant fun, trendy, effortless, stylish, modern, sexy, polished, refined
Vision Statement
To become the Middle East's largest online designer fashion destination
Mission Statement
To deliver quality, unique, mid-range designer fashion to the Middle East's highly stylish fashion lovers through convenient online boutique with exceptional speed and service

Target Market: mid income stylish local and expat women.
Primary target markets of NewCo is:
Demographic:
- Female (Age 18-40)
- Mid to High Income level (180,000 " 500,000 AED)
Psychographic:
Unique personality, confident, stylish, daring, independent, fun loving, adventurous, playful, smart, tech savvy, has a busy schedule, wants to try new things.

Markets:
Primary UAE with secondary expansion to GCC

Brand Personality:
The benefits we commit to delivering:
- Convenience
- Affordable designer quality fashion
- Style inspiration
- Accessibility
- Personalised packaging
- Multiple payment options i.e. cash on delivery/safe online payment
The promises we make and keep:
- 24 hour delivery
- Flexible returns and exchanges
- Access to new /unique designers
- Affordable prices for designer clothing
- User friendly site
- Accountable
- Rewards loyalty
- Prioritises customer satisfaction over revenue
Our brand "voice":
- Personable, Genuine , Humble, Down to earth, Fun, Informal but professional, On trend /modern language - Conversational, Energetic, Youthful, Friendly
Competitors:
UAE:
-Boutique 1
-The Luxury Closet
-Matches Fashion
-Namshi
Australia:
-Ganache
-Frocaholics
-ShowPo
-Iconic
About the Founders:
Romi Moore, Farimah Moeini and Sabrina De Palma " three expat, thirty-something, fashion-loving girls living in Dubai. Two Australians, one Iranian married to an Aus brought together by their Aussie boys who played in the same football team 'The Dubai Heat'.
Name Requirements: any or all of the following
- Connection to the founders
- Clue of what we offer " some level of description
- .com availability
- Memorable, unique and short
- doesn't compete with similar names
- Isn't limited to females so we can expand to men's + children
- Isn't restricted to Middle East so we can expand internationally

Business Name + Domain Names

HiLine Boutique

by scoop

TripleThread

by brom4880
ModaVues
Poshouse
Three Thirty Fashions
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Dubai Creek Fashion
Flex Design & Luxury
The Fancy Gal Boutique
Personally Posh
Prolux Fashions
2and1 Designer Boutique
Ausswank
Dubai This
Above 3 Degrees
Fabos
Luxurious Looks Fashions
Romifarsa
Gulf Island Fashions
ChiChi Style
Savvy Fashion Fusions
TheDubaiHeat
StrayaGirls Boutique
Motions Fashion
Swift Exchange
Meridian Fashions
Day Envy
Aussie Chic Fashions
Classy Lady Fashions
Fricasee
FashionXplicit
High Style Impressions
Palm de More
GladBrags
RomiLux Boutique
Aazi
Trendsettera
Blissfully Three Boutique
Dashing Designs
Nu Way Boutique
BlueJuliet
She Wears
Smart Trends
MODEMelbourne
Dapper Dubai
framboise
Aussie Fab
Sharp Style Outfitters
On Trend World Apparel
Habits
Expat Three Clothing
HomeShop Boutique
Signature Fashionista
Kickstyler Boutique
Dubaus Fashions
Fashion Overtime
Hot Sand Boutique
Hot Couture
Hip Heat Boutique
Modology Fashions
First Choice Fashion
AussieExclusives
Skyluxe
NuBeginnings
Chic Mate
BuyDubai
MainLineFineFashions
Shomiro
Clothing Culture
The Frontline Boutique
Times3 Boutique
The Dalia Shop
Sydney Styles
3 Sheilas
Heated Fashion
haute house
Rose Rack
All Together Styles
Style24
MonamiStyle
Trioligy Fashion
Two Hemisphere Fashion
Sweet Heat Fashion Boutique
StylePeak
AussiDesignz
Dubai Elegance
DuAus Fashion House
Ozmopolitan Chic Boutique
3voices 1style
Aussie 3
Ideal Fashion Boutique
Breezy Caye
Fashionable Boutique
Equator Fashion
BeTrendy
Dubai Heat To Dubai Chic
MoxyThredz
Espyre Me
JustUs3 Fashions
MirrorFair fashion
StyleJam Boutique
Luxurique Emporium
stylesavy
Designer Delivery
Ausmosis Style
ALLuxor Attic
TrendBoutique
MeFinery
3 Embers
Triple Heat Boutique
Heatique
Out Front Fashion
Spiritza
Savvy Styles
Fab Fast Fashion
Aladdin's Treasures
Joie de Verve
Beau Maxim
Swyft Fashion Boutique
MEstyle
Style Destination
The Quintessential Closet
AUSpirations
Chic Clothing Domain
Fleet Fashion
StylEast
In Style Boutique
Sandsations Fashion Place
Fashion Darling
Hipsters Fashion Design
Ladies Love Fashion
Golden Vail
Poshables
Visvona
EastEye Boutique
Fashion Du Jour
Fashionista Emporium
Hautique
Kangozzi
Style Barn
StyleSwank
Luxstyle Boutique
Suits You Boutique
3 Girls and a Closet
Hous of Mod
Fashion Dwelling
Dubai du Aussie Boutique
ChicFashion Linked
Belle's Boutique
Carousel Chic Fashion
Lovely Ladies Clothes
Savvy Sheeq
ImaginiqueApparel
Stylis Fashionista
Catwalk Couture
iVogue Style
ChicVotique
Fox Chic
Coco Calico
The Fashion Chache
Ozir
Sinceria Boutique
Chic Unlimited
High Stylin Expats
Budding Style
Chez Chic Boutque
The Diva's Closet
Saucy Aussie Botique
First Class Fashions
Naturally Chic
Savvy Stylers
Stylife
Aurora Fashion Co.
Unique Out East
DesignByDubai
WearWithFlare
Pinklace Boutique
Swept Away Boutique
Rack Shak
Try Dubai
Esteemed Fine Fashion
Style Muse
HiFashion Runway
The Latest Thing
Triumph Boutique
Ace Roo
speak Boutique
Dubai design house
Sharp Styles
Planet Urbana
Max Design & Luxury
Founder's Boutique
The Social Soul
3 ExPats Imports
Style Roar
fashion junkie
You Peek Boutique
Fashion Kick
Luxe Look
Duxbi
Atlas Fashion
Affordable Apparels
Classy Chic Boutique
Flowing Fashions
Threadables
Dressed 29
Style Zone
ClassActs
Farosa's Boutique
Styletiques
FashionSense Styles
Style Smiles
Just 4 Her Wear
Belle Vivant
Boutique d'amore
Sophisticated Lady Fashions
Fast Friends Fashion
Chicronicity
Poshtroika
Three Graces
Epicentre Fashion
Aussie Fashion
Time To Notice
Fashion Show Boutique
Look Me Over
Closet Sparks
FashionXports
Trendipity
Trendologie
LuxAffordable
Millennial Grace
Aussie Style Co
The Fashion Guru
Sprikka Style
Gold Flake Boutique
Just 3 FashionLovers
Dubai Aussie
Age of Grace
mixed threadz
enterprise fashions
Romi De Moeini
CyberTique Online Fashion
HappyChic Boutique
Affordable Online Fashions
Constellation Online Boutique
Uniqo Style
Currant Fiber
Flexfash
trendopoly
Aussi eHub Fashions
365Closet
Au3Chic
Posh Spark
Zippur's
FashionAusity
The Third Heat
Charm Clothing Boutique
Fashionably
FrockSt. Fashion
AustRanian Fashions
The Wayfarer Wardrobe
Moed Fashion
Signature Wardrobe
Dubai Heat N Boutique
All The Rage Fashions
Biza Boutique
The Open Wardrobe
Style 30 Online Fashion
Cerca
DeuxLuxe
Fab Fem
SharpFashions
Astute Aussie
Fashion Meld
Modtourage
TreDubai Boutique
Auz Boutique
Mirorhi
modemo fashion
Mid East Aussie
Global Womens Design Boutique
Chic Cart
MeBotique
Koala Kloset
dubai haus of fashion
Poshika
SparkleEast
Dare2Wear Fashion
ManamiFashion
Trendy Lux
eSavvy Boutique
Sheekra
Fashima
Aussie3Chic
Aussie Fab Fashions
Fashion4U
Echela Apparel
Fari De Moore
AllThingz Fashion
3Lady's & Adream
Modern Frocks
Southern Lights Designs
MLbourne Chic
Trexxy
influential nature
beYOUtiful fashion
Phoenix & Fancy
Tanjelli's
Haute Today
True Belle Botique
Dauntless Wear
MPM Luxe
RomaniPalms
Impressions Fashion Boutique
New Chic Boutique
Dolare
Simplistic Seams
Cladventure
ManamiBoutique
Aussie Update
MMP Boutique
Hold Me Clothes
RoMo Palma Fashions
Expat Styles
Try Angle Fashion
Ntice
Perfect Lady Styles
Bazaar Fashion Direct
Worldwide Fashion
The Style Crocodile
Now Fashion Boutique
GloboVogue
Kangaroo Boutique
Apres Vous Boutique
Bold Elements Boutique
SavviFina Girls
Cheeky Chic Boutique
Panache Madame
FashionScreen
TrendMarket
Trendy Boutique Shop
MPM Fashion
RFS Imports
HopStyle
Indigo & Amaranth
Zola Skye
Fashion Rules Boutique
InnovaStyle
3 Stylish Sistas
Bonza Fashion Boutique
RomiRose Boutique
Mirini
FlauntWear
Swoon Fasion
SophistiLine
CatWalk Zoo
Thrivelous
Down2Earth Clothing
Fashion Affordables
Saromah
Glossiers
Spotlight Trends
Sheek Clique Closet
Opulent Endeavors
fairytales boutique
Whatthetrend
The fashion closet
Distinqtly Mine
The Fashionistas Boutique
AccentYou
blizzmate boutique
BlueKiss Fashion
Ginger Snappx
Spark Craze
DeMoMos
Mahbriomi
Style Du Tre
Faromi Palms Apparel
Holy Sheek!
Simply Uniiq
Style Mode Online
Unique Bowtiques
Modern Mamselle
BeYou Fashion
LineOfLuxury Fashion
Boutiquely Chic X3
StyleTrends Now
Your Trendy Dubai
The Clothes Guru
ElleMode Boutique
Arabeaux
Sabfaromi Boutique
Momode Textiles
DeliciAuss
Demoe Fashion
Aus Di Moda
Swank Aussie Fashions
Fashion Heatsta
Styled By Dubai
FaSaRo Designs
Express Yourself Fashions
Mopamo
Linked Fashions
Juniper Bay
FashionEsta Boutique
switchic
Online Mannequin
3 Expat Designs
Auschic Boutique
Bohosho Boutique
AusDub Boutique
Plush Frocks
DynamicAllure
Luxuine
UAE Designer Boutique
Fashion Now
Sweet Attires
Distinguished Dubai
Fashion Lovers United
LagunaDune
LOOK EAST Boutique
TrendyTrends
UR Coutoure
Widespread Thread
Farona
2plus1 Design Boutique
Style With Heart
Corion Fashion
Flair Setter
Swankheat
QT3 fashion
Debonair by Dubai
A La Momode
Plexi Fashion
Swanky Designs
Modabelle Boutique
Lilix Boutique
Chic Botique
all.mine
Heated Style
New U Trends
StrayaDubai
FaSaRo Fashions
Ausrai Styles
Bright Dew Boutique
Posh Pamomo
Confident Fashion
Blubai Boutique
stylish fashion boutique
SweetSecrets
MOFlair Trunk
Lavish Icon
Trends Delivered
Flourishwear
The Modern Waistline
AUDORNA
EurocentriClothing
Teamed Esteem