Brand Overview
- Online women's fashion boutique for 18-40 year-old trend-setters
- Based in Dubai with a focus on import of midrange Australian designer clothing
- Providing access to on-trend, quality designer fashion that doesn't break the bank
- The pieces are affordable, and fill the gap between high-street and high-end options saturating the UAE market
- Fashion blogger updates /trend news offered on the site
- Offering swift delivery compared with competitors
- Personalised, quality packaging to mirror the high-end store experience
- Flexible return/exchange offering to establish long-term loyalty member base
Overall style: Feminine, chic, elegant fun, trendy, effortless, stylish, modern, sexy, polished, refined
Vision Statement
To become the Middle East's largest online designer fashion destination
Mission Statement
To deliver quality, unique, mid-range designer fashion to the Middle East's highly stylish fashion lovers through convenient online boutique with exceptional speed and service

Target Market: mid income stylish local and expat women.
Primary target markets of NewCo is:
Demographic:
- Female (Age 18-40)
- Mid to High Income level (180,000 " 500,000 AED)
Psychographic:
Unique personality, confident, stylish, daring, independent, fun loving, adventurous, playful, smart, tech savvy, has a busy schedule, wants to try new things.

Markets:
Primary UAE with secondary expansion to GCC

Brand Personality:
The benefits we commit to delivering:
- Convenience
- Affordable designer quality fashion
- Style inspiration
- Accessibility
- Personalised packaging
- Multiple payment options i.e. cash on delivery/safe online payment
The promises we make and keep:
- 24 hour delivery
- Flexible returns and exchanges
- Access to new /unique designers
- Affordable prices for designer clothing
- User friendly site
- Accountable
- Rewards loyalty
- Prioritises customer satisfaction over revenue
Our brand "voice":
- Personable, Genuine , Humble, Down to earth, Fun, Informal but professional, On trend /modern language - Conversational, Energetic, Youthful, Friendly
Competitors:
UAE:
-Boutique 1
-The Luxury Closet
-Matches Fashion
-Namshi
Australia:
-Ganache
-Frocaholics
-ShowPo
-Iconic
About the Founders:
Romi Moore, Farimah Moeini and Sabrina De Palma " three expat, thirty-something, fashion-loving girls living in Dubai. Two Australians, one Iranian married to an Aus brought together by their Aussie boys who played in the same football team 'The Dubai Heat'.
Name Requirements: any or all of the following
- Connection to the founders
- Clue of what we offer " some level of description
- .com availability
- Memorable, unique and short
- doesn't compete with similar names
- Isn't limited to females so we can expand to men's + children
- Isn't restricted to Middle East so we can expand internationally

Business Name + Domain Names

HiLine Boutique

by scoop

TripleThread

by brom4880
Expat Trends
Poshica
ModaVues
Aussimoda
Poshouse
MoMoe Depalm Fashion
DubAussie
MuseSpirits
Three Thirty Fashions
Verve Couture
The Global Closet
Trendpoint
AussieTrends
Silvestra Shoppe
Mod Closet
BlueBliss Boutique
3Fold Style
FaRoSaStyle.
Classy & Chic Boutique
On Fire Fashions
RoFaSa Designs
TriChic Boutique
GlamTech
LuxSpire
RFS Unique Fashions
Distressed Damsels
MorMoeDe Chic'
The Runway Closet
FASHIONbarISTA
Galaxy RunWayFashions
DoubleTree Fashion
Unecessarily Different
ViciousFemme Boutique
Nameste' Boutique
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Dubai Style Myway
So Now Boutique
Fash For All
MPM Heat
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AllStyles Fashion
THATLOOK Fashion
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Three's Co Fashion Boutique
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Delish boutique
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Youniqua
SaintAustrio
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Moeini, Moore & De Palma Fashions
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AusEm Fashion
Avant Vivant
Dress2Impress Boutique
Fashion Civilization
3 townships fashion
Aspexx
Sharpies Styles
3 WAGs Fashion
Currant
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ShopAuStiles
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Halcyon Apparel
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IslandAccessables
Chiculta
Ini De Omi
Style Roo Ripper
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RomFarSab Style Shack
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Dinkum Duds
3 WAGs Boutique
Heat by RFS
UAE Fashion Closet
ShopChic Boutique
Three Girl's Boutique
Vain Plain Janes
Stylin High
ChaseMe
Heat Wrap Fashions
Haute Expressions
MoMo de Palma
Ovazzi
ThreeofTimes
New Boundries Fashion
Style Now
MorMoDePalma
Treat Yourself
Stylensemble
Trendee
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DubaiousHeat Boutique
Waltzing Matilda's
MBourne Designs
Online Fashion Mall
The Coathangar
Beauty Bargains Boutique
Up Over Fashions
Austrate Elite
More de Mode Fashion
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RockCode
LuxTrendy
No Tryout
DressMe
Pretty 3 are We
CrystalBall
Fashion Pop Boutique
House of DuAus
Aussie Style Explosion
3 Expats Boutique
Garmentsmart
3Sohpmoro
ExpatExport Designs
Fashion "Mob" Style
Statement Pieces
Lady'sStyles
solak's
Aussie Slim
Trendy Fashion Online
Glamerist
Four Fashions
From Football To Fashion
RFS Style
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RoFaSa Chic Boutique
Palmoorini's
Tall Poppies
Austrelian style
Blue Skies Style
Ella Eleganza
Dubioush Girls
Dash N' Tags
FaRoSa Vogue Shop
Froctology
Thirty Somethings
ApplAUse Boutique
elaboutiq
Runway to Street
covert franchise
RomFarBrina Fashion
Intriguing Fashion Style
Ritzbou
It's All Good Fashion
Gurue Garbs
SoftWhispers
LuxPop Fashion
Free 2B Me
PinnaclePattern
sassystylin
Online Fashion Finds
MMD Heat Boutique
GussyPup
DemooriniChic
With Honor
EmiriteChic Apparel
SaFaRom
Sahra Kanaghar
Abcde Fashions
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Style Untamed
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Demoorini
LuxWear
Fuse91
Fashion For Her Too
Todayz Clothes
AusEm Design
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Hanger Styles
Haute Aus
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ABroad Manner
Le Jardin Fashions
MMD Fashions
Peacocks
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Brandi Galore
Last Word Boutique
Divine Girlz fashion
MySecret
Affordable Profashion Direct
Hot Dub Fashions
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AMMP Style
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MPM Boutique
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Trendy Class Salon
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Frochology Boutique
Ant's Pants Boutique
ragdog
Palm More Moeini
RockIt Aussie Style
FashionJoined
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safaro vogue shop
TRIumfTrends
Dubai Designer Fashion
DoBuyU
Asoraf Boutique
Flashions Online, fashions in a flash
EZ Trend Online
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Romimah De Palma
Midranger
Midmatch Fashion
Lovedubtrend
3 Sleeves
BFF Boutique X3
Elegant Empress Boutique
Austral Plane
Fashionmade League
WomensWay
Starga Fashion
The Bamboodle Boutique
Dubai Clothing
NuTrenz
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3 Fine Dubai
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Relatable Fashion
EvoShop
Dubai Duds
Fabutek
The Down Under Wonder
Dimond in the rough
Waltzing Matilda eBoutique
Cross Continent Chic
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Stylures
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SaFarRo Boutique
D'Ture Designer Wear
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No Faults
MayaLinked Fashions
DoBuyWhynot
DuEnchanted Fashion
Boutique Beauty's
Girlchic
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Global Fashionista Ltd.
Janes and Mollys
Pukka Style
Fire Alarm Fashion
Clothes2YourHeart
unrivaled custom
Bib and Tucker Boutique
Legends Boutique
Trendies Boutique
CyberTrend Fashion
Sunshine Dazzle
AusDubai Style
Ausranian RealWear
Uniquely You Online Boutique
TrueDubaiStyle
Heartthrob Fashion Boutique
MMP Men & Women
yaliiqu
Fashionable Women's Wear
The Heat Fashions
Ravished Boutique
hotness boutique
RFS Global Fashion
Sabromah
One Luxe Boutique
Khalifa Clothing
Savvyl Row
Funique Fashions
B3auties
MMP Clothing
Chic Frills
Bewitching HiFashions
9th & Grand
Dubai Fine Apparel
FashionistaGPS
Luxury Luv Fashions
Omnistar Clothing
3Models & You
Dubassie
You AUghtoo
Great Bsrrier Chic
Chassis Fashions
The Neoluxe collection
Emirite Apparel
Banksia3
Fashion Family
ClearSkye, Inc.
FashionAce boutique
The LuxeHeat Boutique
SpiffySpunk Boutique
StyleSabfaro
ModRack
Your Trend
sAUcy fashions
Mates Designs
Her Pleasuer
AUZ VogueTique
TriTogs
Sunbeam Fashion
UAERoo Fashions
HeadTurn 24
f.i.n.a Clothing Fine Iranian aNd Aussie
FrondDuLac
Heat Up Style
Warm Trenda
StrayaDubai Imports
ExPatshion
Comfort to Touch
Moeini Palma & Moore
Austuters
Elite Fashion Exports
MooMoeMa
Classy Sassy
Unique Artiste Elegance
Multi Chic Boutique
FashionPassion Clothes Source
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Dubaus Designs
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Ambasador
AlliAccessible Treasures
RomSaFar Emporium
Far Moore
Boutique d'elegante
Hero Mode Fashion
UAeZona
UAE Aussie Styles
LeSpiffer Boutique
Thread Fix 24
eFashion Nest
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Glorielle
Dress InA Day
Jamais Boutique
pleasantries
DoveFlair Shop
Polished Swank
RioutousDruthers
iRohma as in I roam and founder combo
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Dubai Daydreams
24 HR Fashion Access
Asmara
Treendy Modes
Fashionica's
chixa
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spiffy lippy
Ausstunning
UnecessarilyUnique
modishmiss
Oz La Mode
Women's Fashions Unlimited
Romfasa
Silkworm Fashion Shop
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Shabbi Chic Boutique
The Happy Closet
SaFaRo Fashions
Wonderwall Co
FashionGalore
AzEx
TriSytler
Fashion Friendly Boutique
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3Chics fashion point
Aus Heat
Foxyy
Panachery
Khalifa Chic
Doevian
Flair Appeal
premistyle
Chic N' Swift
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Modern Sky
Austyle Express
Our Favs
SabRomFar
Global Fashions
ChaseMe.Inc
iLingualBoutique
romah dep
RoFaMoSa Classics
FaRoSa
Apparelyf
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Rofarsa's Riches
New Age Styles
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Fashion of Australia
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Baby's Got Panache
Ira Aus Boutique
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QualiTique Trends
enRICHment Designers
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Bouthron
Kioslin Fashion
Happy Bird Boutique
Chic Vivace
Girl Cave
Daylike Fashion
AussieTrendy
Fashion Marvelous
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coral reef chic
Vois Fashions
30 Somethings Fashions
Tuvva
Triaus Clothing Botique
ThreeCo
Diamond Lady Fashions
iBoutique of FineFashionLine
She's Soo Chic
Fashion & More
Styling 'N Dubain
AminireShop
clicKchic
Trenduine
Athena Clothing
Excellence By Dezign
Triumf Togs
CurVy Q
Red Rose Shoppe
MoMoPalms Design
Femininitru
24 Hour Fashion Closet
Cobber Boutique
Scorchees Style
Dub3
RFS Boutique
budju cubed clothes
VOICE by MoMoPa
MDM Style Mall
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Muda Bisht
Brand in Town
Sheikh
Savista Style
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adore boutique
PortCity Luxe Boutique
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Fatima Fashion
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Matmati Matilda
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Chicify
DoBuy Trendy Couture
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Fresh Air
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Moore de Palma
Swagjacket
StarringStreetStyles
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Rofasa Mode
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Culture Online
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OnChic Boutique
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Vogue Vault
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UrbanForm
UpTrend
Designers Taste
Uptown Down Under
The Fashion Attic
SaFaRo by Design
Image Boutique
Dubai Heat Exchange
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TriChique Fashions
Unique Chic Designs
Urban Runway Boutique
Verve Fashion
Fashionology
ChicSecrets
Modern Aussie
Savvy Fashion
Trio Trends
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InStyle Shoppe
The Dubai Exchange
Upper Trendz
Savvy Style Boutique
Urban Dubai
Style Sisters
3Moons
The Essential Closet
Boutique Three
Evolution Boutique
The Look Boutique
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ModaChics
CoutureAllure
Loyal Lux Fashions
Aussie Originals Boutique
Styles Dubai
Aushique
Silk and Sands Boutique
Designer's Closet
Luxe Line
ThreadWear
UAEnsembles
Hip N Chic
No Boundaries Boutique
United Fashion
Exceed Chic Boutique
Lion and Lily
Simple High Fashion
Cache Couture
Boutique Beautiful
Metropolitan Today
Bella Boutique
ItsSoMe
Faromina
Chic Thredz
Global Chic Fasions
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Fashion Blaze
Designers Row
Touch Of Chic
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Luxtiques
The Vibe Boutique
Culture of Clothing
MyChicBoutique
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StyleSavvy
United Trend & Style
Chic Stitches
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Studio3 Fashions
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Aussie Couture
Southern Lights Boutique
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Fierce Fashionette
Panno Boutique
AuChique Boutique
Fancify
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Haute Heat
TruBlu Boutique
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The Fashion Net
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Aussie Appeal Boutique
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Timeless Trends
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Glitterati Boutique
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The Gilded Closet
Vogue Vivant
StyleTrend
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On Pointe Fashion
Royale Blue
DuBuy Style
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3rdEye Designer Fashions
Upstyle Fashion
Aussie Rag Boutique
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Boutiquely U
Chic Provisions
FashionConnected
Fashion Three
Cloth Royale
OutBacked Fashion
Eastern Eden
EyesOnYou Boutique
Koala Designs Online
ALLURA Boutique
One World Closet
Urban Style Bazaar
The Closet Gourmet
TriBlu Boutique
LuxurE
CharmingChicBoutique
Wise Mood Fashions
The Uncommon Closet
Heat Boutique
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Clothes Counterparts
Avvid Fashions
Australian Connection
Modern Hanger
Goldie Frocks
MoDesign Boutique
Uniqe Style
Fashion With Flair
Eyes of Sienna
Fashionista's Closet
Triple Chic Boutique
Modish3
Palm Breeze Boutique
Desert Heat Boutique
Chic Urbanite
The Heat Boutique
World's Edge Clothiers
Ember Boutique
Real Fine Styles
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Fashion Collectives
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StyleSpark
Chica Bellas
Pyramid Designer Fashions
Audubai Fashions
The Iconic Closet
Dubai Downunder
Thread Fix
Trend Setters Boutique
Lux Looks
DubaiDiva
JetSetter Fashions
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Fashion Fusion Boutique
Fashion Forward Boutique
Voice of Style
Modern Flare Fashion
East Elegance
Blue Chic
Fabuosa
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Walkabout Wears
Calla Lilly
My Posh Closet
Global Sky Fashion
Trenders
Haven Heat Boutique
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Fashion Plaza International
Dubai Trend
The Outback Boutique
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FlairFinds
Glam Fashionables
Aussie Girl
TrendyTrou
Trendy Threads
3 Ladies Fashion
Dubali Fashion
Down Under Fashions
Haute Cool
Interfashionally
EverEast Boutique
OnTrend Oasis
Designer Gallery Boutique
Max Design Fashionista
Uniquely Chic
ModaLuxe Boutique
LoveMe, Inc.
three stylish chicks
Fab Flaunts Inc.
Aussie Edge Fashions
The Bold Boutique
Elleganzia
Styles by SAFARO
Cupid's Flair
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The Fashion Republic
Fast Chic Closet
Fashion Favorites
The Boutique Shop
TrueBlue Trends
AccentPointe
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Lava Looks
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Go Fashionista
FashionVoice
DemureBoutique
The Chicery
Trinity Haute Fashion
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Sapphirez
Platinum Clothes
Romosa
Poshi
Jetsetters Boutique
Styled by Design
DubaiThree Fashions
Haute Design Boutique
Romitique
Online Unique Boutique
Magnetism
Clothesline Cute
TreStyle
The Persian Exchange
Silken Sea Boutique
3 Expats Chic
UpperTrends
Dreaming Dubai Fashion
The Style Connection
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StyleTrender
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BluLine Fashion
Upscale Select
Hot Distinction
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Savvia
Fashion for All
FashionFirst
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Poshtralia
High Style Boutique
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Worth The Glance
StyleShow
TrendyFriends Fashions
New Vista Fashions
Dubai Premier Clothing
FashionForeward
Fashions Factor
Luxe Bound Style
Styling 4 Dubai
Empress With Style
Smart n Sassy
Chic World Boutique
Triad Fashions
DuAussie
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Chichi Closet
The Eclectic Boutique
Ozgold Styles
Cosmo Chic Boutiques
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TrueStyle
Naked Tag
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StyleTyme
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She3 Boutique
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DesignRight
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Newtique
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Thread & Co.
Lillibridge
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In Vogue Borderless Boutique
at home boutique
Flex Design & Luxury
CityChic Fashion
Kicks & Pockets
TreBai Designs
StyledByOz Fashions
MoreMode
Black Door
Savvy StyleShop
Ruby Closet
Skynoon Style
The Fancy Gal Boutique
Fresh Boutique
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Arabella
Material Waves
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Auspire Boutique
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Scarlet Silhouette
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RoyalCourt Fashions
Boutique By 3
RoFaSa World Boutique
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Fashionaries
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Contour Styles
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Posh Trends
Heat To Chic
Youtique
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KoalaWear
Upper Trends
B Chic & Unique
UniqueBoutique
Triple Threat Fashion
Sarofa
StyleCentral
Outlanders Fashion
MDM Fashions
Blue Latitude
Trioligy
SkyKist
3 Fashionistas
Dubai Clothing Connection
TrendJet
Farrosa Fashions
3Girls Fashion
Divine Dubai
Visionistas
Blue Moon Chic
BluBliss Boutique
Upique Boutique
Avant Boutique
Forever Classy
Bountiful Boutique Fashions
2 Hot Boutique
StyleVivid
Diva Divine Fashion
Italic Fashions
Savvy Chic Bazaar
Dalia Boutique
Marcelle Fashions
Haute End Fashion
Salashay Fashion
Divinity Collections
Diamanni
Aussie Fashion Boutique
Style of SHE
DubiDivas
AuStruck Fashions
Zenvyus
Indigo Bay Fashions
Visualize Vogue
The Saucy Style
AUBELLA
FariRosa Boutique
InterTwined Designs
TresTrendy
eBoutique
DuAussie Boutique
Three Chicks on Trend
Fashion Jungle
Namaste Fashion
My Dream Closet
Import Nights Boutique
Allure Fashions
All for Looks
Voila Styles
Dubai Creek Fashion
Fresh Look Fashion
Fashion Plate
Simply Trending
Posh Panache
AusBai Boutique
Crimson & Cobalt
Style by Dubai
Styleosophy
Fashion Bazar
Lux Trio
VirtualLuxe Boutique
FaRoSa Fashion
RoSa's FaShions
Ultra Urban Boutique
The Chic Closet
Allbout Fashion
The Trendanista
StylePro Boutique
Modishli
Inspired Fashion Boutique
Worldly Boutique
Smoulder
TrendMakers
Trendzy's
Jupiter Rose
Stylism Boutique
eAussie Boutique
Fashion Illuminated
unique boutique fashions
RohMaRina
Etch
Design Finds Boutique
Mod Designer Boutique
Elle Shoppe
Couture Culture
IconiChic
DesertRose
MustHaves
Rosafari Unique Boutique
The House of Dubai
Freestyle Fashion Company
Splashy Fashion Waves
Sabromi Fare Fashions
AussPosh
Simply UChic
Heat of Fashion
UltiPosh
Modern Belle Apparel
BlueBliss
Triangle Boutique
Trendy Features
TrendSends
SAFARO House
Fashion Fare
Savvy Designz Co
Galaxi Fashion
Modern Mademoiselle
Thread Logics
Global Fashion League
Shore2shore
Boutiful
StyleSynx
GarbGuru
Roxy3
Kismet Bleu
New Heat Boutique
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