Brand Overview
- Online women's fashion boutique for 18-40 year-old trend-setters
- Based in Dubai with a focus on import of midrange Australian designer clothing
- Providing access to on-trend, quality designer fashion that doesn't break the bank
- The pieces are affordable, and fill the gap between high-street and high-end options saturating the UAE market
- Fashion blogger updates /trend news offered on the site
- Offering swift delivery compared with competitors
- Personalised, quality packaging to mirror the high-end store experience
- Flexible return/exchange offering to establish long-term loyalty member base
Overall style: Feminine, chic, elegant fun, trendy, effortless, stylish, modern, sexy, polished, refined
Vision Statement
To become the Middle East's largest online designer fashion destination
Mission Statement
To deliver quality, unique, mid-range designer fashion to the Middle East's highly stylish fashion lovers through convenient online boutique with exceptional speed and service

Target Market: mid income stylish local and expat women.
Primary target markets of NewCo is:
Demographic:
- Female (Age 18-40)
- Mid to High Income level (180,000 " 500,000 AED)
Psychographic:
Unique personality, confident, stylish, daring, independent, fun loving, adventurous, playful, smart, tech savvy, has a busy schedule, wants to try new things.

Markets:
Primary UAE with secondary expansion to GCC

Brand Personality:
The benefits we commit to delivering:
- Convenience
- Affordable designer quality fashion
- Style inspiration
- Accessibility
- Personalised packaging
- Multiple payment options i.e. cash on delivery/safe online payment
The promises we make and keep:
- 24 hour delivery
- Flexible returns and exchanges
- Access to new /unique designers
- Affordable prices for designer clothing
- User friendly site
- Accountable
- Rewards loyalty
- Prioritises customer satisfaction over revenue
Our brand "voice":
- Personable, Genuine , Humble, Down to earth, Fun, Informal but professional, On trend /modern language - Conversational, Energetic, Youthful, Friendly
Competitors:
UAE:
-Boutique 1
-The Luxury Closet
-Matches Fashion
-Namshi
Australia:
-Ganache
-Frocaholics
-ShowPo
-Iconic
About the Founders:
Romi Moore, Farimah Moeini and Sabrina De Palma " three expat, thirty-something, fashion-loving girls living in Dubai. Two Australians, one Iranian married to an Aus brought together by their Aussie boys who played in the same football team 'The Dubai Heat'.
Name Requirements: any or all of the following
- Connection to the founders
- Clue of what we offer " some level of description
- .com availability
- Memorable, unique and short
- doesn't compete with similar names
- Isn't limited to females so we can expand to men's + children
- Isn't restricted to Middle East so we can expand internationally

Business Name + Domain Names

HiLine Boutique

by scoop

TripleThread

by brom4880
Poshica
DubAussie
Aussimoda
MuseSpirits
Three Thirty Fashions
MoMoe Depalm Fashion
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Poshouse
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Silvestra Shoppe
Mod Closet
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Aussie Style Explosion
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She3 Boutique
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Zenvyus
Catwalk Couture
Style Barn
StylEast
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Belle Vivant
Kangozzi
HiFashion Runway
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MeFinery
Habits
The Social Soul
Belle's Boutique
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ChicVotique
Carousel Chic Fashion
MEstyle
Coco Calico
Luxstyle Boutique
Aladdin's Treasures
Day Envy
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Personally Posh
Modology Fashions
Hous of Mod
Poshables
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Golden Vail
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Sharp Styles
Farosa's Boutique
3 ExPats Imports
Stylife
Dubai This
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Dubai Elegance
fashion junkie
WearWithFlare
Swept Away Boutique
Dubai du Aussie Boutique
stylesavy
Trendipity
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Try Dubai
MonamiStyle
Hautique
Sydney Styles
Fashionable Boutique
The Latest Thing
MODEMelbourne
TheDubaiHeat
Fashion Show Boutique
Trendsettera
Look Me Over
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Savvy Stylers
DuAus Fashion House
Luxe Look
Chic Clothing Domain
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Just 4 Her Wear
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Dubaus Fashions
Fashion Overtime
Chic Mate
Lovely Ladies Clothes
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Motions Fashion
Hot Sand Boutique
Ladies Love Fashion
Time To Notice
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NuBeginnings
Kickstyler Boutique
Visvona
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Meridian Fashions
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You Peek Boutique
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Fabos
The Dalia Shop
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HomeShop Boutique
RomiLux Boutique
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BuyDubai
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Palm de More
Rose Rack
Classy Chic Boutique
Savvy Fashion Fusions
Luxurique Emporium
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EastEye Boutique
Heatique
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Fab Fast Fashion
Swyft Fashion Boutique
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Triumph Boutique
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Dapper Dubai
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speak Boutique
Joie de Verve
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High Style Impressions
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Times3 Boutique
Style Zone
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Style Smiles
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The Fashion Chache
Threadables
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Style Roar
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Heated Fashion
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Blissfully Three Boutique
Savvy Styles
Pinklace Boutique
Sandsations Fashion Place
StyleJam Boutique
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Fashion Kick
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Style Muse
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Triple Heat Boutique
Style24
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Aazi
Ozir
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Founder's Boutique
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She Wears
Ideal Fashion Boutique
The Frontline Boutique
3 Girls and a Closet
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Savvy Sheeq
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Three Graces
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In Style Boutique
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Sweet Attires
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The Third Heat
Moed Fashion
AccentYou
Trendy Boutique Shop
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Style With Heart
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Kangaroo Boutique
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Distinqtly Mine
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Fashion Lovers United
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Try Angle Fashion
Cerca
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Widespread Thread
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Holy Sheek!
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3Lady's & Adream
Mirini
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2plus1 Design Boutique
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The Modern Waistline
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UR Coutoure
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