Our product is an automated instagram+twitter marketing software. So instead of the usual automated messages and comments that everyone knows are fake, we've taken an organic approach to building a following on both platforms in an automated, yet organic fashion. So the software does things that normal human users would do, which is basically like pictures/tweets and follow users that are relevant to them (for personal) or in their target market (business). We just do these things in an automated fashion, so it can happen all day long at an efficient pace, rather than a human spending all day on instagram. We do not post content at all, we don't comment, we don't message, we only automate likes/follow activities. The user inputs a few relevant hashtags, keywords, competitor accounts, etc. - and our system does the rest.