We are re-branding an apartment community in Rowland Heights, located between Los Angeles and Orange County. Over 50% of the population in Rowland Heights are native Mandarin speakers, so subtle Chinese ties to the name could be effective. The community is newly acquired and will be undergoing renovations to transform the property into boutique-style luxury apartments. Upon completion, it will be the nicest community in its sub-market. The goal is to come up with a name that communicates a high-end apartment community that appeals to local demographic.

Winner

Pinnacle Heights

by CleverBrands