$100 Award for a Product Name
We have a special sparkling wine from Barcelona region (Spain).
The brand DO NOT want to be related to: Tradition, experience, past, vineyards, aging, castles, family...
The brand wants to be related to imagination, ideas, freshness, freedom, curiosity, future...
It will have a modern and attractive design, far away from traditional Champagne.
Target customer could be 25-45 years, so younger than traditional sparkling wine consumers. We want to target "connected people"; high-users of Social Medias and intense online buyers. So, try to match their values.
The brand DO NOT want to be related to: Tradition, experience, past, vineyards, aging, castles, family...
The brand wants to be related to imagination, ideas, freshness, freedom, curiosity, future...
It will have a modern and attractive design, far away from traditional Champagne.
Target customer could be 25-45 years, so younger than traditional sparkling wine consumers. We want to target "connected people"; high-users of Social Medias and intense online buyers. So, try to match their values.
