NAMING BRIEF
_______________________________________________________________________

Brand Concept:
Humanizing the insurance experience

The Insurance industry is dry and complex and would need a designed human centric experience that would provide various stakeholders with a
joyful journey.

We need to define a brand for a consulting firm that specializes in transforming within the insurance sector the stakeholders' journeys.

_______________________________________________________________________

Business Background& Future Plans:
Bsynchro sal Beirut got a managing stake in ARIMA plc Bahrain in 2013, both are software vendors in the insurance sector and would like to have a joint company that would help them in developing their consulting arm and sell for them both.

_______________________________________________________________________
Brand Personality (Human characteristics of a Brand):

Young, passionate, cool, gentleman but not formal, innovative, active socially,
Risk taker and ethical. Drives a Mercedes convertible and plays chess
as well as all sort of sports.


_______________________________________________________________________
Brand Attributes:
Focus on insurance, Human centric approach, Innovation, Customized solutions

_______________________________________________________________________
Target Groups:
Insurers, Reinsurers, Insurance Brokers, Insurance professionals

_______________________________________________________________________

Main Competitors Names:
International competition: Cognizant, Accenture, Infosys, CapGemini, Wipro


_______________________________________________________________________
Naming Objectives:
Name for a new consulting firm


_______________________________________________________________________

Naming Challenge:
Name should be simple, attract attention, easy to remember for English and French speaking countries, clearly related to insurance

Business Name + Domain Names

VivaSure

by Flipside
InsureMe 4ward
Innovaxion Insurance
Nexperiance
Designsurance
Joysurance
Insuright
Insurance Trajectory
BlusureIN
Insuratek
Viasurance
Innovestro
Humantric
MindPeace Insurance
PeopleCare Insurance
Innovarus
Acquisure
iAssurance
Thinksurance
BluNova Insurance
EnSync Insurance Consultants
InVivaGo
Invisurance
Nspyred Insurance
Consultated
RejuveNova
InsuraTouch
BestAssured
Personalized Insurance Journey
Vazara Insurance Associates
AssurIt
Security Blankets
NewGen insurance
PointOfYou Insurance
Human Effect Innovations
Surevata
Viper Insurance
JourneyingAhead
Phocus Consulting
real consulting
Humannex
Insutango
Gettaura
ProsperSafe360
Insurance Zealots
Cover Your Six
Cruisin' Dat
Apex Innovation
InSureGent
Azacus
Mindsurance
Destination Insurance
Refried Insurance
Metaline
EnsureU
We are You Innovation
Humanistix
FocalSure
Shiftsure
Insurance Ingenuity
WeLogix
YOUnity Insurance
ReInsurance
why expectantly
Synchrima
MiraSyn
LeadTeam
insurance blueprint
Avenous Insurers
Public Affairs
Asurete
Synchari
Synergic
Insuradigm
Avima Hub
Taskmaster Consultations
MainG8 Insurance
Bluspyre Innovation
Safesound Insurance
Innovarcher
Centrassure
Insurance Gameplan
Les Humain Insurance
Connectsures
SyscoSure
Juxtaposed
Defend'Or Insurance
Passionate Insurance
Insuration
NuGenTex
Versassure
Journey in Hand
A2 Vision
Nimble Innovation Consulting
BluePeak Insurance Consulting
Apex Innovative
Insuracom
Insure Force 360
Humanexperian
Baby Blue Benz
Innovimascape
Originsurance
joyi
Knight Insurance
BestKnown
XperiSure
Humurance
Insurance 1
Valet Insurance
Innovolvement
AceFire Insurance
InformU
innovaWit
All 4 One Insurance
Cornice Asset Strategies
Innofy
InnovaWise
Innavus
Peak Insurance Innovations
INOVATIV Insurance
Inner5urance
SecureCouverture
Asuran
Posh Consulting
Insuraview
InsureNovation
New Journeys
AdvoSur
BSyncMa
YourLife Insurance Consulting
Checkmates Consulting
open arms solutions
Enclosurance
Urban Insurance Advisory
Necessity Nest Insurance
BlueSplash Innovation
Nufinity Insurance
Higher Inrance
Designed 4 U Innovations
Meilleur
Relienz Insurance
Down2Earth Insurance Consulting
Unysan
LifeAches Insurance
4SureIT
Innovative 360
Stratic Consulting
Junket's Blanket
InsuranceFluence
Assura Innovation
First Insure for the Future
Cosmopolitan Insurance
Spyre Insurance
Bipeds
Virtuous Financial
certitudeinsurance
Elevata
CapInvest
Alpha Insure
InsurInspire
4ward Insurance
Beginsurance
Insuragon
Gentleman's Insurance
Wise Journey Ahead
Insuraspire Consulting
Relyonus
newfangled
LifeReflection
BonVides
Tach Insurance Group
Insureation
Suvergent
365Assure
Aspective
TruBlue Consulting
Innovasset
Force10 Insurance
Transformative Journey Insurance
Spinsurance
Momentuss Insurance
DesignSure Consultants
Citadel Innovation
Protection Direction
Huminspire
Shyft Insurance
Insuretwine
Eclipsasure
NovaGlobal
DesignSure
Futurent Insurance
Periple Garantir Insurance
human touch insured
Wiseguy Insurance
Ralliant
Huminsured
Alignsure
Tarpolin Insurance Consultancy
GotChu Covered
InnoDezigns
Innonsure
Professure
EthicInsure
Innovextra
Winnovata
ThrescherBlue
Assure & Insure Personal Insurance
Futassurance
BeneSura
Nova Blue Skies
ModoInsure
Humanarc Insurance
InsuReal
insure within reach
Proteger
Insurance Knight
ASynchro
StepWell Insurers
Seguri
Pro Assurance IntelaPlan
Treasurance
Mosaic Insurance Consulting
GoldStandard Ins
FutureSaved
Guiditor
Person2PersonInsurance
Consultan of Swing
Innovancement
Mesurance
Dandy Insurance
TriggerArc
DynamAssure
UsSurance
HumanArch Insurance
Inrance
People's Periple Insurance
Joilane
Providentia
JoyCom Insured
AdviceNProtect
Anthropik
Genesis Group Insurance
Experin
Luminnovate
KastleKeep
Innovasphere Journey
Purple Periple Insurance
Uberrimafides
IndemniLife
Fire Firm Insurance
ZEROED INnovations
Innovative Transformation Consulting
NuTransform Insurance
BlackHawk Innovation Insurance
Insuraka
Spirotek Future
Mitigate
Zephyr Blue
Sublime Insure
Infosurances
Nexent Insurance
Inovalife
InsureFurther
Insurance 365
5Assurance
NovaSafe Consulting
Cultiv8 Insurance
The Advanswers
Revolation Insurance
Innover
Insured Journey Consultants
Humanasential
Nova Insurance Innovation
Breezeless Mutal
NuJour
nuFuture
Nexion Puissance
Finesurance
Elevated Advisory Insurance
The Delightful Cabinet
Innovative Insights Insurance
new thoughts
CapGenie
Quox
EpitoMeAge
Ignyte Insurance
Surepassed
TruAlliant
Xcite Insurance
LifeCertain
im covered
Humancentric Insurance
AdventYour Consulting
Insuratron
Mentor Risk consultants
SoulMerchant Insured
Novature Insurance
TOPsultants
Innovasinsure
Journey's Shelter
Protoger
Terra Firma Agency
InsureCare
Myan
Vim n Vig Innovial
Zenasure
SureThing Consulting
Akinsurance
Blusky Pathway Innovation
Karat Konsulting
2B Insurance
Winnovativ
EzPro Insurance For Life
Yayzi Insurance
Fidae
InsYOUrance
FutSure
Winsurety
AegisSecureIns
Innovaceous
customized insurance
Human Journey Insurance
Avenir Insurance
Jovial Innovations
urcovered
humanize insurance co
AssureUwell
Insparks
Insurance at the Stake
Journey to Insure
NSpyrdTrust Consulting
Asurety
Spinsured
Ascendsurance
InnovaWorx
Designed 4 U Insurance
HumanaVantage
Select & Protect Insurance
Amity Insurance Brokers of America
InsureAnomaly
IntelliSure
ReignForce
InsureSuccess
SureForm Insurance
Future4surance
Paladin Liability
Yousurance Inc
Detailed Inrance
Intents & Purposes Consulting
Obelisk Insurance Consults
Jonus
NorthStar
Experify
SynchroMira
entertwine
Personifyle Insurance
Glori innovations
Innovete
Insuraworks
Suavetech Industries
Immersure
Cover Gaurdian
Joyney Insurance
Humain
LoveLife Insurance
Humanign Insurance Consulting
Insuring Outside The Box
Leisurance
Forsurance
Samuri
SpIr Innovation
Human Kind & Design Insurance
Synctra
insure vous
Splendid Insurance
Analyze & Customize Personal Insurance
Anthrosurance
Affirmmd
Cheetah Insurance Solutions
Insuravation
IngeniCast
Clearpath Cruisin' Insurance
Bright Ideas Consulting
4tify Insurance
Insuvati
SecureInsure
Insurance El Personale
Furtherance
Yoursurance
Insurance Inquisitions
Sigorta
Humanjoy Innovation
Delight Insurance
NovaStart Insurance
Direct & Protect Insurance
HumInnovate
Advan Elite Group
SureShield Innovations
Allinsure
Skillborn
King's Ascent
AbacusAscent
Debonair Consulting firm
ChecMat
Fortifyi Insurance Consultation
IndemniTrek
NovaSync
Rook King
Garantee
StratoSure
Ion Insurance
Everpeak Insurance Consulting
Benzrollin' Innovation
Sure Tomorrow
Deux Systems
5uaveSurance
Modern Verge Insurance
Infotechpro
LeCavelier Insurance Providers
Insurevolve
Votre Six
Spansurance
EvolvInsure
Blue Beacon
Oomph Insurance
Insuranova
Humansense Insurance
Umbrella's Helper
Native Innovation
Droptop Cool Innovation
Affirmatt
Journey ByDesign
Insurance ForThe Betr
Innovatram
InnovaWorks Insurance
Lifelines in Hand
Human Consult
Insurance, Transformed
Vilocity
Humanpro
Novaspyre
Insurian
HumanizeIT
Insurance, Humanized
Evolution Insurance
Future Horizons Consulting
Humanism Insurance
Insurnovance
Nexis Journey Insurance
Allegiant Insurance
BrightFuture Insurance Innovation
Confident Cover Insurance
Insuraflex
Advansure
Investasurance
Meridia Insurance Group
HumaCentric
Embrace Insurance
Futurance
Zensurance
Intuitive Insurance
Your Journey Insurance
Lifestruct Insurance
Incentives Insurance
Polaris Consulting
Global Guardian Insurance
Inovasure Firm
Sovereign Assurance
Next Realm Insurance
Insuraforce
LifeSecure Journey
Novica Consulting
WayForward Insurance
AvantEdge Insurance
Certainli
Carmot Insurance
Innoventure
Optomize Insurance Co
Eclipse Insurance
Experience Ultimate Insurance
Insurance Inclusive
Vanguard Insured
Indemnity Trust
Paragon Asset Strategies
Meritis Consulting
exemplified insurance
Ambisurance
Intellassure
Humanica
Azzano Insurance
LifeStrides Insurance
Syncsurance
Companion Insurance Consultancy
allies consulting firm
Ascent Insurance
Axcellus
Vantassure
Humanus Insurance
Vailar Insurance Group
Brightroad Insurance
Insurevolution
InnovaSurance
VibrantLife
InsureNeXt
People1st Insurance
Hunova Insurance
Pathlife Insurance
insurovation
Adventsure
Ultrasurance
MyInsurance
Growth Horizons Consulting
Joyful Journey Insurance
High Tech Insurance
Secured Consulting
AvantGuard Insurance
InsureSoft Consulting
Zirus
Oui Insurance
Innovaspire
Millennium Innovation
Innovantage
Advanti Guardian
InsureAdvante
AdvantEdge Insurance
Luminsurance
Novanex
Reliance Assure
HumaSure
Spectrum Insurance
Futurasure
InsuRx Consulting
Apex Insurance
VectorSure
Insova
Jemmica
Strongbow Asset Consulting
Universal Safeguard
Insured Future
Limelight Insurance
Envision
Winsurance Consulting
Innovis
Lighthouse Insurance
EmbarkSure
Parallel Path Insurance
Wintercrest Insurance
Assurism
Insurance Innovators
OnPoint Insurance
Future Source Insurance
Touchstone Insurance
InsureWise
Innova Insurance Consulting
millennial Insurance
Prosurrance
Trusure
Winsurance
Novasio
Novassure
InterHuman Insurance
Customized Insurance Solutions
Prospective Innovations
SterlingTrust Insurance
HumInnovative Insurance
Coverinsure
InnovaNex
FideliTeam
Modern Insurance Innovations
Enlightful
Omnisurance
CentriSure
Insurance Consulting Professionals
Centra Insurance
Insurasential
Innovision Insurance Solutions
NovaSure
Intelinsure
Inovant
Summit Innovations
SureForth
ForTomorrow Insurance
Sympatico Consulting
Concept Insurance Group
Insurance Artists
HumanCentered Insurance
Sentier
Avantisure
Avantrus
PeopleProtective
AlternaSurance
Invosure
Vantagesure
Insuranet
Vivassure
Evensure
Ambesty Insurance
Guardstars
InsureSpark
Live Element Insurance
Cover Me Insured
Red Arrow Insurance
Trusentra
Triton Assure
Falcon Insurance
PlanAhead Insurance
Elevate Insurance Consulting
Life in Focus Insurance
NuWay Insurance
Guidall
Swerve Design
Persure Consulting
Spectrassure Strategics
EnsurTrust
Full Moon Innovations
Prysm Insurance
Variolite Insurance Services
Accord INsurance
Prestige Insurance Consulting
InsureAlly
AviSpher
Luminsure
NewGuard Indemnities
Reassurance
Holder's Advantage Insurance
DesignThink Insurance
TrailMark Insurance Advisory
InsurePro
Ellipse Insurance
Galliant Insurance
Intelisure
The Human Edge Insurance
Abriter Solutions
Swerve Together
Aspire Insurance Consulting
GlobalSync
Shining Star Innovation
Precision Insurance
Scholars Insurance
Insureza
InnovaCrest
Everwell Insurance Consulting
Inquisure
PeopleTech Consultancy
Concord Insurance Consulting
HumaNova
IllumInsure
InnovaAvenue Insurance
Sparksurance
Perceptovators
InnovaMark Insurance
Brink Innovation
Innovatru
Nuvanta
Inventasure
Attunement Insurance
Insuriplex
Futurspire
Insureality
Harbor Insurance
InsureRealm
Capital Idea
Innovation Experts
JoyTech Insured
LifeDesigned Insurance
The Insurance Journey
Vencio
Compass Insurance Consulting
Circuit Consultation
bluenova insurance
AssureClarity
Insurance Shifted
Provation Insurance
Strategic Surety
InsuraJourney
Synchronicity Insurance
Zalara
Forwardsure
Innova Assurance
BeAssured
SteadSure Solutions
HumanView Consulting
InScope Insurance
Fidelis Asset Strategies
InsureTec PathFinder
InnoMate
BlueSpark Insurance
Safe Guard Ensure
InsurAtlas
SureShield Insurance
Lifely Insurance
Person's Choice Insurance
Centrixe
Ridgehill Insurance
Metastat
SecureSource Insurance
Insuva
Glass Bay Insurance
Your Assure
Au Courant Innovation
Stay Assured
EnsureInsurance
LivingEdge Insurance
AssuredInsurer
Insurett
InsureLaunch
Innovaluxe
Savily
Insurance Roadmap
Insure Logix
ForwardCo
TrueRate Ins.
NuWay Innovation
plan design group
zeranga
InnovaPrime
Eventide Insurance
Insurapeople
Endurassure Consulting
Ennovance Insurance
Avant Garde Insurance
Insuratel
Alligia
Humanity Insurance
InnovaCatalyst
Venturewise Insurance Consulting
InsureJourney
Onyx Bay Insurance
Pinnacle Insurance
OnCore Insurance
Boldsurance
Vivrasure
Silver Summit Insurance
Sure Journey
Parasurance
Cosmopolitan Insurance Masters
Think Insurance
Vitual Insurance
Innovaliant
Delite Insurance
Millenicor
Castle Mate Insurance
Relius Journey Insurance
Castlestone
Connexus Insurance Consultants
Exceeda
Upscape consulting
PersonFirst Insurance
Innovation Insurance Consultng
Insurechitecture
InsureStar
OptimInsure
Progressance
Synnovate Insurance
Avansure
InnovSure
Advatage
Truvanta
Insurivate
In5urance
Nspyre
Encompassure
Ardsley Insurance
Persinsure
Cabriolet Insurance
Odyssey Insurance Consulting
InsureIT
SkyBridge Insurance
Insurance Descartes
Insure the Journey
SureCouse
Oracle Group
Worry Busters Insurance
Kouvert
InsuranceIRL
Innov8 Consulting Firm
HumInsurance
Chronos Consulting
Nuness
INSure4u
win design insurance
Pearson Consulting
SparkAssure
Ignite Insurance
Truesurance
Convertible Journey
PointBlue
Innovative Insurance Consulting
Futurise
Syaris
GuardsAll Insurance Consulting
Inovawave
Life's Journey Insurance Consulting
Transcend Insurance
Advantyx
Centrical Insurance
AvenInsure
Luminacer
Eclipsure
SmarTech Insurance
Selecta Insurance
Strive Consulting
Get Happy Insurance
Hone Insurance
Innov8 Insurance
SoJourn Insurance
Enhance Insurance Company
InnovaTerra Insurance
Purzuits
Altavista Insurance
Innovia Insurance
Insure4Sure
Worldly International Insurance
Invasure
novateur insurance
Cool Collateral
Annovasure
Insurance Zone
Policycap Solutions
Edify Insurance Consulting
Knighted Insurance
GrowVantage
High Peaks Insurance
innovoyage
InsuReformer
Articula
Nspyra Ventures
Breathe Easy Insurance
Mysure
N .O. Vation Consultants
NewInsur Co
InsuraGoGo
Insurance Infusions
Grandmaster Insurance
Innovative Insurance
Amoura
Humansure
Expertise Insurance
Verassure
Insuria
iNsure Consulting Group
NobleHuman Insurance
Key Insurance
StratusEdge
Innovataire Insurance
Innova Insurance Design
Harmony Insurance
uSure
Innovica
Safeltern
Illuminated Insurance
AegisRoc
InsuredArc
Insurant
Vantinova
Silver Summit Innovations
IMAGE Insurance
promise insurance
Innovated Custom Insurance Solutions
Clue Coverage
Swanky Insurance
Humanassist
Ennovation
Eigersure
Humanis
Endgame Insurance
Caravan Insurance
Bespoke Insurance Innovation
Premier Coverage
Passage Insurance Consulting
InsuranceNet Consulting
Define Insurance Consulting
InnoVast
Ennoble Innovation
Sustained Thinking Insurance
InsureClix
Keenovation
Cosmopolitan Insurance Consultants
Orbizan
CentricSparx
Surance Solutions
Counsel Partners Insurance
Innovara
AzurePrime
Cre8td 4U Insurance
Essential Value Insurance
Insurity Consulting
Golden Apple Insurance
Versync
Brightbenz Innovation
Valspring
PlanSure
GoodVines
Crystal Innovations
blupeak insurance
JourneySure
ispireon
Bohemian Insurance
Insurovate Consultants
Icon Consulting
AssuredLife
defray
Enlightening Insurance
SereniSure
InsureVerge
InnovaForward
Small Great Things Consulting
Leda Insurance Consulting
Insurfix
Verge Allied
Future Builders
UR Future Consulting
Fresh Secure Innovations
Insurax
SoundSurance
Sojourner Innovations
InsurAgent
Fortuna Assure
BlueMark Insurance
GoldStarr
Futova
Dezignovation
MPowered by Us
SecureYou
SecurePolicyIns
insuravibe
illumasure
challenge innovation
Inovalive
ConcepSure
Accusurance
NuvoSurance
Novassurance
Assure Insurance Solutions
Wesurance
iSolutions
Roadbumps Solutions
Futurassure
Softop Innovation
InsureAgility