Brand Concept:
Humanizing the insurance experience
The Insurance industry is dry and complex and would need a designed human centric experience that would provide various stakeholders with a
joyful journey.
We need to define a brand for a consulting firm that specializes in transforming within the insurance sector the stakeholders' journeys.
Business Background& Future Plans:
Bsynchro sal Beirut got a managing stake in ARIMA plc Bahrain in 2013, both are software vendors in the insurance sector and would like to have a joint company that would help them in developing their consulting arm and sell for them both.
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Brand Personality (Human characteristics of a Brand):
Young, passionate, cool, gentleman but not formal, innovative, active socially,
Risk taker and ethical. Drives a Mercedes convertible and plays chess
as well as all sort of sports.
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Brand Attributes:
Focus on insurance, Human centric approach, Innovation, Customized solutions