NAMING BRIEF
_______________________________________________________________________

Brand Concept:
Humanizing the insurance experience

The Insurance industry is dry and complex and would need a designed human centric experience that would provide various stakeholders with a
joyful journey.

We need to define a brand for a consulting firm that specializes in transforming within the insurance sector the stakeholders' journeys.

_______________________________________________________________________

Business Background& Future Plans:
Bsynchro sal Beirut got a managing stake in ARIMA plc Bahrain in 2013, both are software vendors in the insurance sector and would like to have a joint company that would help them in developing their consulting arm and sell for them both.

_______________________________________________________________________
Brand Personality (Human characteristics of a Brand):

Young, passionate, cool, gentleman but not formal, innovative, active socially,
Risk taker and ethical. Drives a Mercedes convertible and plays chess
as well as all sort of sports.


_______________________________________________________________________
Brand Attributes:
Focus on insurance, Human centric approach, Innovation, Customized solutions

_______________________________________________________________________
Target Groups:
Insurers, Reinsurers, Insurance Brokers, Insurance professionals

_______________________________________________________________________

Main Competitors Names:
International competition: Cognizant, Accenture, Infosys, CapGemini, Wipro


_______________________________________________________________________
Naming Objectives:
Name for a new consulting firm


_______________________________________________________________________

Naming Challenge:
Name should be simple, attract attention, easy to remember for English and French speaking countries, clearly related to insurance

Business Name + Domain Names

VivaSure

by Flipside
Designsurance
InsureMe 4ward
BlusureIN
Nexperiance
Insurance Trajectory
Innovaxion Insurance
Insuright
Joysurance
Innovarus
Viasurance
Acquisure
Humantric
PeopleCare Insurance
Innovestro
Insuratek
MindPeace Insurance
iAssurance
Thinksurance
BluNova Insurance
EnSync Insurance Consultants
InVivaGo
Invisurance
Nspyred Insurance
Insparks
Apex Innovative
FutureSaved
LoveLife Insurance
Xcite Insurance
Wise Journey Ahead
A2 Vision
Inner5urance
Insurance Ingenuity
Alignsure
Droptop Cool Innovation
Mesurance
Nova Blue Skies
Infotechpro
Unysan
Rook King
InsuraTouch
The Delightful Cabinet
SynchroMira
HumInnovate
ASynchro
Furtherance
TOPsultants
Intents & Purposes Consulting
Native Innovation
AdvoSur
LifeReflection
Insurance Zealots
Force10 Insurance
Benzrollin' Innovation
NovaSync
NSpyrdTrust Consulting
Huminsured
IntelliSure
We are You Innovation
Shyft Insurance
Human Consult
Insuraview
Apex Innovation
Obelisk Insurance Consults
Necessity Nest Insurance
King's Ascent
Direct & Protect Insurance
Synctra
Innovative 360
Refried Insurance
Winnovativ
Shiftsure
Insuretwine
Asurety
Inovalife
Baby Blue Benz
Viper Insurance
ThrescherBlue
Innover
Insured Journey Consultants
Guiditor
Evolution Insurance
Joyney Insurance
ChecMat
Terra Firma Agency
EpitoMeAge
Insurance 365
InsureFurther
Cover Gaurdian
Ignyte Insurance
Insurance El Personale
Innovasset
LifeAches Insurance
Umbrella's Helper
PointOfYou Insurance
Surepassed
2B Insurance
AssureUwell
Junket's Blanket
Insuradigm
Zenasure
Journey to Insure
EvolvInsure
Blue Beacon
InnovaWorx
Relyonus
Insuraworks
NewGen insurance
BluePeak Insurance Consulting
Spirotek Future
INOVATIV Insurance
Virtuous Financial
insurance blueprint
StepWell Insurers
Advan Elite Group
Insuragon
Peak Insurance Innovations
Nexion Puissance
Humanexperian
Futassurance
Sigorta
Eclipsasure
Centrassure
Spyre Insurance
Insurance Gameplan
All 4 One Insurance
Deux Systems
YourLife Insurance Consulting
Professure
Suvergent
Affirmatt
WeLogix
Proteger
HumanizeIT
Allinsure
Innonsure
NovaStart Insurance
insure vous
EzPro Insurance For Life
Protection Direction
Winsurety
Phocus Consulting
Defend'Or Insurance
Samuri
Humanistix
UsSurance
FocalSure
SureForm Insurance
Suavetech Industries
ReignForce
Insuracom
Taskmaster Consultations
IngeniCast
NuJour
Innavus
Human Kind & Design Insurance
Cosmopolitan Insurance
SecureCouverture
Bluspyre Innovation
Zephyr Blue
humanize insurance co
InnovaWorks Insurance
InsurInspire
Public Affairs
FutSure
Experin
human touch insured
Passionate Insurance
Amity Insurance Brokers of America
Assure & Insure Personal Insurance
Stratic Consulting
MiraSyn
SureShield Innovations
Synergic
Yoursurance
Innovextra
InsureAnomaly
Mosaic Insurance Consulting
Humain
Fortifyi Insurance Consultation
Mentor Risk consultants
Higher Inrance
insure within reach
Pro Assurance IntelaPlan
Safesound Insurance
The Advanswers
Connectsures
TriggerArc
InsYOUrance
Ascendsurance
Sublime Insure
Innovaceous
MainG8 Insurance
Insurance 1
BlackHawk Innovation Insurance
Alpha Insure
Ralliant
Insurance at the Stake
Genesis Group Insurance
Designed 4 U Insurance
Innovative Insights Insurance
Momentuss Insurance
Humancentric Insurance
Luminnovate
KastleKeep
NuGenTex
InsuReal
Knight Insurance
Jonus
SyscoSure
entertwine
Skillborn
Checkmates Consulting
InformU
Oomph Insurance
Inrance
NovaGlobal
Innofy
Surevata
Jovial Innovations
Insuraspire Consulting
Posh Consulting
Protoger
CapGenie
newfangled
CapInvest
customized insurance
Humurance
InsureCare
InSureGent
Avenir Insurance
Splendid Insurance
Versassure
Cheetah Insurance Solutions
YOUnity Insurance
real consulting
Insuratron
BeneSura
Insure Force 360
4ward Insurance
Everpeak Insurance Consulting
Paladin Liability
People's Periple Insurance
Seguri
Innovasphere Journey
Humanpro
Detailed Inrance
Destination Insurance
Experify
Transformative Journey Insurance
InsureSuccess
Spinsurance
Humanasential
Novature Insurance
SureThing Consulting
ReInsurance
Enclosurance
Meilleur
Karat Konsulting
HumanaVantage
Joilane
DynamAssure
BestKnown
JourneyingAhead
Mindsurance
Insurance, Transformed
Valet Insurance
Metaline
Sure Tomorrow
Aspective
Humanign Insurance Consulting
Quox
BSyncMa
HumanArch Insurance
innovaWit
Analyze & Customize Personal Insurance
Insuring Outside The Box
new thoughts
Yousurance Inc
EnsureU
certitudeinsurance
Insuranova
Fire Firm Insurance
Nexent Insurance
Insurance, Humanized
Relienz Insurance
Insurance ForThe Betr
AegisSecureIns
Human Effect Innovations
4tify Insurance
Originsurance
Clearpath Cruisin' Insurance
Affirmmd
SoulMerchant Insured
BonVides
Cultiv8 Insurance
TruAlliant
Delight Insurance
AdventYour Consulting
Bipeds
Insuration
Vilocity
Treasurance
DesignSure
Asurete
Journey in Hand
Revolation Insurance
GoldStandard Ins
GotChu Covered
Cruisin' Dat
Insurian
Humanarc Insurance
Fidae
Down2Earth Insurance Consulting
Insuraka
First Insure for the Future
IndemniTrek
RejuveNova
Akinsurance
Insurance Knight
Anthropik
Insutango
Votre Six
Vim n Vig Innovial
ModoInsure
5uaveSurance
Insuravation
365Assure
Periple Garantir Insurance
Synchari
Tarpolin Insurance Consultancy
Personifyle Insurance
InsuranceFluence
Human Journey Insurance
nuFuture
Spinsured
InnoDezigns
Insuvati
NuTransform Insurance
Blusky Pathway Innovation
Urban Insurance Advisory
Elevata
Innovete
SpIr Innovation
NorthStar
Security Blankets
Mitigate
Gentleman's Insurance
DesignSure Consultants
Leisurance
XperiSure
Humannex
Dandy Insurance
New Journeys
Modern Verge Insurance
Winnovata
Elevated Advisory Insurance
JoyCom Insured
Infosurances
Uberrimafides
Juxtaposed
Cornice Asset Strategies
InnovaWise
Person2PersonInsurance
Finesurance
Asuran
Futurent Insurance
Ion Insurance
Garantee
Future4surance
Journey's Shelter
Breezeless Mutal
EthicInsure
4SureIT
Lifelines in Hand
Forsurance
Les Humain Insurance
LeCavelier Insurance Providers
urcovered
TruBlue Consulting
Select & Protect Insurance
Innovative Transformation Consulting
BlueSplash Innovation
Avima Hub
Glori innovations
Innovimascape
5Assurance
LifeCertain
Insurevolve
LeadTeam
Citadel Innovation
Azacus
Designed 4 U Innovations
BestAssured
Nova Insurance Innovation
Nufinity Insurance
Assura Innovation
AceFire Insurance
IndemniLife
Consultan of Swing
Anthrosurance
StratoSure
Personalized Insurance Journey
SecureInsure
Avenous Insurers
Synchrima
Spansurance
im covered
Bright Ideas Consulting
Journey ByDesign
Nimble Innovation Consulting
Insurance Inquisitions
Tach Insurance Group
Immersure
open arms solutions
NovaSafe Consulting
AssurIt
Humanjoy Innovation
Myan
Purple Periple Insurance
Cover Your Six
Novaspyre
Humansense Insurance
ZEROED INnovations
joyi
Huminspire
AdviceNProtect
AbacusAscent
Innovancement
ProsperSafe360
Insureation
Innovolvement
Providentia
Innovarcher
Innovasinsure
Debonair Consulting firm
Innovatram
Consultated
Yayzi Insurance
Gettaura
Vazara Insurance Associates
why expectantly
Beginsurance
InsureNovation
Wiseguy Insurance
Confident Cover Insurance
Azzano Insurance
Growth Horizons Consulting
Certainli
LifeStrides Insurance
Reliance Assure
VectorSure
HumaSure
Next Realm Insurance
Investasurance
SterlingTrust Insurance
HumanCentered Insurance
Joyful Journey Insurance
Limelight Insurance
Jemmica
LifeSecure Journey
AvantEdge Insurance
Sovereign Assurance
Insuraforce
Insured Future
Allegiant Insurance
Modern Insurance Innovations
Strongbow Asset Consulting
Avantisure
People1st Insurance
AdvantEdge Insurance
Eclipse Insurance
Wintercrest Insurance
Insurevolution
InsureSoft Consulting
VibrantLife
Innovantage
Vanguard Insured
InnovaNex
Intellassure
Touchstone Insurance
Spectrum Insurance
Humanica
Avantrus
insurovation
Parallel Path Insurance
Incentives Insurance
Companion Insurance Consultancy
Apex Insurance
Novasio
Inovasure Firm
Centra Insurance
AlternaSurance
CentriSure
Innovaspire
Pathlife Insurance
Winsurance Consulting
Paragon Asset Strategies
Meritis Consulting
InterHuman Insurance
Enlightful
millennial Insurance
Polaris Consulting
Prospective Innovations
Optomize Insurance Co
Insurance Consulting Professionals
Vantagesure
exemplified insurance
Insurance Inclusive
InsuRx Consulting
Meridia Insurance Group
Vantassure
High Tech Insurance
Hunova Insurance
Future Horizons Consulting
Syncsurance
Sentier
Adventsure
Nexis Journey Insurance
Insurance Innovators
Innoventure
HumaCentric
Insurasential
Evensure
Insuranet
Envision
Insurance Artists
Insuraflex
MyInsurance
ForTomorrow Insurance
Embrace Insurance
PeopleProtective
Coverinsure
Novanex
Futurance
Advansure
Humanism Insurance
Secured Consulting
Oui Insurance
Luminsurance
Trusure
Innovision Insurance Solutions
Intuitive Insurance
Future Source Insurance
Inovant
Ultrasurance
Your Journey Insurance
Ambesty Insurance
Winsurance
Novassure
Lighthouse Insurance
EmbarkSure
Zensurance
Customized Insurance Solutions
InsureWise
BrightFuture Insurance Innovation
AvantGuard Insurance
FideliTeam
Lifestruct Insurance
Novica Consulting
Vailar Insurance Group
Millennium Innovation
NovaSure
Futurasure
Assurism
Axcellus
Intelinsure
Omnisurance
Universal Safeguard
Invosure
Insurnovance
InsureNeXt
Summit Innovations
SureForth
Ascent Insurance
Prosurrance
Indemnity Trust
Zirus
Innova Insurance Consulting
InsureAdvante
Sympatico Consulting
Global Guardian Insurance
Concept Insurance Group
Ambisurance
allies consulting firm
Vivassure
Advanti Guardian
Brightroad Insurance
InnovaSurance
WayForward Insurance
OnPoint Insurance
Carmot Insurance
Insova
Experience Ultimate Insurance
Humanus Insurance
Innovis
HumInnovative Insurance
Reassurance
Triton Assure
Red Arrow Insurance
Variolite Insurance Services
Ellipse Insurance
Guidall
Luminsure
InsurePro
AviSpher
Live Element Insurance
TrailMark Insurance Advisory
Life in Focus Insurance
InsureAlly
Persure Consulting
Prysm Insurance
DesignThink Insurance
Prestige Insurance Consulting
NuWay Insurance
Accord INsurance
Guardstars
Trusentra
EnsurTrust
InsureSpark
NewGuard Indemnities
Falcon Insurance
Holder's Advantage Insurance
Galliant Insurance
Cover Me Insured
Spectrassure Strategics
Full Moon Innovations
Swerve Design
Elevate Insurance Consulting
PlanAhead Insurance
Attunement Insurance
Vencio
Scholars Insurance
SteadSure Solutions
bluenova insurance
Innova Assurance
InsurAtlas
The Human Edge Insurance
Insureality
Capital Idea
HumaNova
InsuraJourney
Harbor Insurance
InsureRealm
Futurspire
Shining Star Innovation
Insureza
GlobalSync
InScope Insurance
The Insurance Journey
Nuvanta
Aspire Insurance Consulting
Inquisure
Ridgehill Insurance
BeAssured
Innovation Experts
Fidelis Asset Strategies
Person's Choice Insurance
Safe Guard Ensure
BlueSpark Insurance
Provation Insurance
IllumInsure
Forwardsure
Precision Insurance
Sparksurance
HumanView Consulting
Swerve Together
PeopleTech Consultancy
Perceptovators
Abriter Solutions
InnovaMark Insurance
LifeDesigned Insurance
InsureTec PathFinder
JoyTech Insured
Centrixe
Intelisure
Innovatru
Inventasure
Insuriplex
AssureClarity
Brink Innovation
InnovaAvenue Insurance
SureShield Insurance
Concord Insurance Consulting
Compass Insurance Consulting
Zalara
Everwell Insurance Consulting
Strategic Surety
Lifely Insurance
InnoMate
Synchronicity Insurance
InnovaCrest
Circuit Consultation
Insurance Shifted
InnovaCatalyst
Onyx Bay Insurance
Venturewise Insurance Consulting
Insure Logix
OnCore Insurance
Exceeda
InsureStar
Boldsurance
Relius Journey Insurance
Vivrasure
Think Insurance
Delite Insurance
InsureLaunch
Insurance Roadmap
Castle Mate Insurance
InnovaPrime
Castlestone
Insurechitecture
InsureJourney
Your Assure
Humanity Insurance
Innovation Insurance Consultng
Vitual Insurance
Metastat
Sure Journey
Stay Assured
Avansure
NuWay Innovation
Synnovate Insurance
Insuratel
plan design group
Insuva
Ennovance Insurance
Au Courant Innovation
Insurivate
Innovaluxe
EnsureInsurance
Parasurance
Connexus Insurance Consultants
AssuredInsurer
Advatage
Silver Summit Insurance
ForwardCo
Insurapeople
Pinnacle Insurance
zeranga
Avant Garde Insurance
Insurett
Endurassure Consulting
OptimInsure
Cosmopolitan Insurance Masters
Millenicor
Progressance
Truvanta
SecureSource Insurance
Savily
PersonFirst Insurance
Glass Bay Insurance
LivingEdge Insurance
TrueRate Ins.
Alligia
InnovSure
Eventide Insurance
Innovaliant
Upscape consulting
Premier Coverage
Persinsure
Luminacer
Articula
novateur insurance
Policycap Solutions
In5urance
Insurant
innovoyage
Ardsley Insurance
Caravan Insurance
InsureIT
Nuness
Humansure
Insurance Descartes
InnovaTerra Insurance
Syaris
Worry Busters Insurance
Silver Summit Innovations
Ignite Insurance
SparkAssure
Key Insurance
InsuranceNet Consulting
Strive Consulting
Life's Journey Insurance Consulting
Bespoke Insurance Innovation
Insure the Journey
InsuraGoGo
Humanis
Swanky Insurance
Convertible Journey
Purzuits
Insure4Sure
NewInsur Co
Oracle Group
Encompassure
InsuReformer
Grandmaster Insurance
High Peaks Insurance
Eigersure
Innovated Custom Insurance Solutions
SmarTech Insurance
Define Insurance Consulting
Cosmopolitan Insurance Consultants
Knighted Insurance
Cool Collateral
Annovasure
Advantyx
SkyBridge Insurance
Safeltern
InnoVast
Endgame Insurance
Nspyra Ventures
Passage Insurance Consulting
Amoura
Innov8 Consulting Firm
win design insurance
Ennovation
promise insurance
Edify Insurance Consulting
HumInsurance
Nspyre
Innovia Insurance
Get Happy Insurance
N .O. Vation Consultants
SureCouse
Centrical Insurance
Selecta Insurance
Breathe Easy Insurance
InsureClix
InsuranceIRL
Vantinova
Innovative Insurance Consulting
Eclipsure
Counsel Partners Insurance
StratusEdge
AegisRoc
Odyssey Insurance Consulting
Harmony Insurance
Innova Insurance Design
Altavista Insurance
Insuria
Keenovation
Enhance Insurance Company
Illuminated Insurance
Expertise Insurance
Insurance Zone
Mysure
GrowVantage
InsuredArc
Kouvert
Transcend Insurance
Innovative Insurance
Humanassist
Innov8 Insurance
Pearson Consulting
Sustained Thinking Insurance
Worldly International Insurance
Futurise
iNsure Consulting Group
Hone Insurance
INSure4u
Orbizan
PointBlue
Insurance Infusions
CentricSparx
GuardsAll Insurance Consulting
Innovataire Insurance
IMAGE Insurance
Truesurance
Inovawave
Cabriolet Insurance
Invasure
NobleHuman Insurance
Clue Coverage
Surance Solutions
Innovica
Ennoble Innovation
Verassure
uSure
SoJourn Insurance
Chronos Consulting
AvenInsure
SoundSurance
Leda Insurance Consulting
Small Great Things Consulting
Bohemian Insurance
AzurePrime
SecurePolicyIns
InsureAgility
GoodVines
Essential Value Insurance
ConcepSure
Crystal Innovations
PlanSure
MPowered by Us
Golden Apple Insurance
Insurovate Consultants
Cre8td 4U Insurance
UR Future Consulting
Future Builders
Futurassure
BlueMark Insurance
AssuredLife
Dezignovation
GoldStarr
Futova
Wesurance
Softop Innovation
Brightbenz Innovation
Assure Insurance Solutions
challenge innovation
Insurfix
Insurax
insuravibe
Accusurance
illumasure
SereniSure
ispireon
Inovalive
Icon Consulting
Innovara
Valspring
defray
Roadbumps Solutions
Versync
Enlightening Insurance
Verge Allied
Sojourner Innovations
JourneySure
Novassurance
Fortuna Assure
NuvoSurance
InnovaForward
Fresh Secure Innovations
InsureVerge
blupeak insurance
SecureYou
Insurity Consulting
InsurAgent
iSolutions