NAMING BRIEF
_______________________________________________________________________

Brand Concept:
Humanizing the insurance experience

The Insurance industry is dry and complex and would need a designed human centric experience that would provide various stakeholders with a
joyful journey.

We need to define a brand for a consulting firm that specializes in transforming within the insurance sector the stakeholders' journeys.

_______________________________________________________________________

Business Background& Future Plans:
Bsynchro sal Beirut got a managing stake in ARIMA plc Bahrain in 2013, both are software vendors in the insurance sector and would like to have a joint company that would help them in developing their consulting arm and sell for them both.

_______________________________________________________________________
Brand Personality (Human characteristics of a Brand):

Young, passionate, cool, gentleman but not formal, innovative, active socially,
Risk taker and ethical. Drives a Mercedes convertible and plays chess
as well as all sort of sports.


_______________________________________________________________________
Brand Attributes:
Focus on insurance, Human centric approach, Innovation, Customized solutions

_______________________________________________________________________
Target Groups:
Insurers, Reinsurers, Insurance Brokers, Insurance professionals

_______________________________________________________________________

Main Competitors Names:
International competition: Cognizant, Accenture, Infosys, CapGemini, Wipro


_______________________________________________________________________
Naming Objectives:
Name for a new consulting firm


_______________________________________________________________________

Naming Challenge:
Name should be simple, attract attention, easy to remember for English and French speaking countries, clearly related to insurance

Business Name + Domain Names

VivaSure

by Flipside
Insurance Trajectory
Insuright
BlusureIN
InsureMe 4ward
Nexperiance
Joysurance
Designsurance
Innovaxion Insurance
Innovarus
PeopleCare Insurance
Humantric
Acquisure
MindPeace Insurance
Viasurance
Innovestro
Insuratek
iAssurance
Thinksurance
BluNova Insurance
EnSync Insurance Consultants
InVivaGo
Invisurance
Nspyred Insurance
CapGenie
Genesis Group Insurance
SpIr Innovation
EpitoMeAge
DynamAssure
MiraSyn
Insurance El Personale
Innovolvement
Yousurance Inc
ReignForce
Humanign Insurance Consulting
Tach Insurance Group
Assura Innovation
JoyCom Insured
Metaline
Jonus
Luminnovate
ReInsurance
Refried Insurance
NovaStart Insurance
Cultiv8 Insurance
Avenous Insurers
Insurance Ingenuity
Posh Consulting
FocalSure
Consultan of Swing
King's Ascent
BluePeak Insurance Consulting
HumInnovate
Synchrima
Spinsurance
Glori innovations
Fire Firm Insurance
Valet Insurance
Humannex
The Delightful Cabinet
GotChu Covered
Avima Hub
Force10 Insurance
TriggerArc
Protoger
Spyre Insurance
AssureUwell
BonVides
Humancentric Insurance
Innovaceous
insure within reach
BeneSura
LeCavelier Insurance Providers
Down2Earth Insurance Consulting
InnovaWise
StratoSure
Insurian
Insurance ForThe Betr
Humanexperian
Human Effect Innovations
Designed 4 U Insurance
Consultated
Joyney Insurance
Journey to Insure
Humanarc Insurance
LifeReflection
LeadTeam
ThrescherBlue
Connectsures
365Assure
Passionate Insurance
Junket's Blanket
Aspective
Blue Beacon
Detailed Inrance
Vim n Vig Innovial
Deux Systems
Pro Assurance IntelaPlan
Avenir Insurance
why expectantly
All 4 One Insurance
Sigorta
innovaWit
Synctra
Lifelines in Hand
LoveLife Insurance
Urban Insurance Advisory
Huminsured
Relyonus
Insureation
Mesurance
Umbrella's Helper
Myan
Mitigate
AssurIt
Revolation Insurance
People's Periple Insurance
Synchari
Originsurance
Anthrosurance
Humanjoy Innovation
Ion Insurance
Breezeless Mutal
YOUnity Insurance
Higher Inrance
Uberrimafides
Cover Gaurdian
Checkmates Consulting
Clearpath Cruisin' Insurance
Quox
Insurance Knight
Innovimascape
Meilleur
Cornice Asset Strategies
Blusky Pathway Innovation
Destination Insurance
Taskmaster Consultations
Virtuous Financial
IntelliSure
Phocus Consulting
FutureSaved
Cheetah Insurance Solutions
Insurance Inquisitions
NovaSync
Obelisk Insurance Consults
Insured Journey Consultants
Synergic
Les Humain Insurance
EzPro Insurance For Life
Human Journey Insurance
Debonair Consulting firm
Purple Periple Insurance
Bright Ideas Consulting
InsureNovation
Innovative 360
Finesurance
PointOfYou Insurance
JourneyingAhead
Insuracom
Futurent Insurance
First Insure for the Future
Insuraview
AegisSecureIns
Personalized Insurance Journey
DesignSure
Proteger
Insuretwine
Elevata
EnsureU
LifeCertain
Innovative Transformation Consulting
Native Innovation
Guiditor
Person2PersonInsurance
certitudeinsurance
Mosaic Insurance Consulting
Humansense Insurance
Votre Six
Elevated Advisory Insurance
Insurance Zealots
InsYOUrance
Transformative Journey Insurance
Novaspyre
Inovalife
Yayzi Insurance
customized insurance
Innavus
Seguri
Winnovativ
HumanArch Insurance
2B Insurance
Karat Konsulting
MainG8 Insurance
GoldStandard Ins
Winnovata
Apex Innovation
SoulMerchant Insured
real consulting
human touch insured
im covered
InsuReal
ZEROED INnovations
Suvergent
Knight Insurance
Asurety
Surevata
Benzrollin' Innovation
5Assurance
Public Affairs
Evolution Insurance
Delight Insurance
Nova Blue Skies
Experify
Defend'Or Insurance
Periple Garantir Insurance
NorthStar
TruAlliant
Furtherance
InformU
Suavetech Industries
Insuranova
Treasurance
NovaSafe Consulting
Eclipsasure
Humanpro
InsureCare
Bluspyre Innovation
Surepassed
ASynchro
BSyncMa
SynchroMira
insure vous
Insure Force 360
Xcite Insurance
Gettaura
Insuragon
Spansurance
Paladin Liability
ChecMat
Affirmmd
Innovasphere Journey
Baby Blue Benz
Shyft Insurance
Humurance
Zenasure
Nimble Innovation Consulting
Novature Insurance
Gentleman's Insurance
FutSure
SyscoSure
Stratic Consulting
Safesound Insurance
KastleKeep
Insutango
Peak Insurance Innovations
Vazara Insurance Associates
Analyze & Customize Personal Insurance
Affirmatt
Innovasinsure
Asuran
CapInvest
Insurance 1
Shiftsure
Innovarcher
NuTransform Insurance
EvolvInsure
Insurance at the Stake
Experin
HumanaVantage
We are You Innovation
Droptop Cool Innovation
Insuraka
Insuravation
Terra Firma Agency
Designed 4 U Innovations
Insurevolve
InsurInspire
HumanizeIT
Bipeds
BestAssured
Wiseguy Insurance
SecureCouverture
YourLife Insurance Consulting
NuJour
Humanistix
InsureFurther
Unysan
Innovancement
Futassurance
Amity Insurance Brokers of America
TruBlue Consulting
Insuraworks
SureShield Innovations
InsureSuccess
INOVATIV Insurance
Insurance 365
AbacusAscent
Protection Direction
BlackHawk Innovation Insurance
InnovaWorx
Ignyte Insurance
Assure & Insure Personal Insurance
5uaveSurance
EthicInsure
Versassure
4ward Insurance
Personifyle Insurance
Cruisin' Dat
Innovative Insights Insurance
A2 Vision
Samuri
Human Consult
Centrassure
Mentor Risk consultants
Mindsurance
joyi
humanize insurance co
Infosurances
Cover Your Six
Insuraspire Consulting
Insuratron
SureThing Consulting
Innovasset
Enclosurance
DesignSure Consultants
Skillborn
Zephyr Blue
Professure
Journey's Shelter
new thoughts
4tify Insurance
ProsperSafe360
NewGen insurance
Inrance
XperiSure
Nova Insurance Innovation
Innonsure
IndemniLife
NovaGlobal
Insuration
TOPsultants
Nufinity Insurance
Garantee
Innovete
Sublime Insure
Advan Elite Group
Humain
Spinsured
Modern Verge Insurance
Fortifyi Insurance Consultation
RejuveNova
Direct & Protect Insurance
Providentia
ModoInsure
BestKnown
IngeniCast
AceFire Insurance
AdviceNProtect
InnovaWorks Insurance
Innovextra
StepWell Insurers
InSureGent
4SureIT
Innofy
WeLogix
Intents & Purposes Consulting
Insuvati
newfangled
Future4surance
Oomph Insurance
SecureInsure
Dandy Insurance
Momentuss Insurance
New Journeys
Apex Innovative
Insurance, Transformed
Rook King
Select & Protect Insurance
Splendid Insurance
Infotechpro
Anthropik
UsSurance
InsuranceFluence
AdvoSur
Insurance Gameplan
Journey ByDesign
Security Blankets
LifeAches Insurance
nuFuture
Allinsure
Fidae
Sure Tomorrow
IndemniTrek
Akinsurance
Forsurance
SureForm Insurance
Vilocity
Alignsure
Insuring Outside The Box
Alpha Insure
Immersure
Insparks
entertwine
Nexion Puissance
Necessity Nest Insurance
Inner5urance
Insuradigm
Ralliant
Huminspire
Spirotek Future
Relienz Insurance
Human Kind & Design Insurance
Journey in Hand
Leisurance
Azacus
AdventYour Consulting
urcovered
Everpeak Insurance Consulting
Jovial Innovations
Innover
InsureAnomaly
NuGenTex
Citadel Innovation
Asurete
insurance blueprint
Juxtaposed
InsuraTouch
InnoDezigns
Winsurety
Yoursurance
Wise Journey Ahead
Insurance, Humanized
BlueSplash Innovation
Joilane
Ascendsurance
Beginsurance
open arms solutions
Humanasential
Tarpolin Insurance Consultancy
Viper Insurance
NSpyrdTrust Consulting
Innovatram
The Advanswers
Nexent Insurance
Cosmopolitan Insurance
Allegiant Insurance
Lifestruct Insurance
Secured Consulting
Pathlife Insurance
Vivassure
Centra Insurance
Innova Insurance Consulting
HumanCentered Insurance
Syncsurance
Companion Insurance Consultancy
Omnisurance
Insurnovance
Future Source Insurance
Avantisure
LifeStrides Insurance
Reliance Assure
InsureNeXt
Azzano Insurance
Trusure
ForTomorrow Insurance
Novasio
Luminsurance
InsureAdvante
Concept Insurance Group
Prosurrance
InsureWise
Insuranet
Inovasure Firm
Meridia Insurance Group
LifeSecure Journey
Incentives Insurance
Investasurance
Paragon Asset Strategies
Intellassure
Intelinsure
Innovision Insurance Solutions
Insurasential
insurovation
MyInsurance
Carmot Insurance
Lighthouse Insurance
Sympatico Consulting
Insured Future
Novassure
VibrantLife
Innovaspire
FideliTeam
Insuraforce
Zensurance
Coverinsure
Zirus
Futurance
Invosure
Insurevolution
Advansure
Millennium Innovation
Ambesty Insurance
Experience Ultimate Insurance
SureForth
Certainli
Insurance Inclusive
InsureSoft Consulting
Nexis Journey Insurance
Envision
Ultrasurance
Joyful Journey Insurance
Embrace Insurance
Future Horizons Consulting
Vantassure
Inovant
Humanism Insurance
Hunova Insurance
Innoventure
exemplified insurance
Summit Innovations
Apex Insurance
EmbarkSure
Insurance Innovators
InterHuman Insurance
Brightroad Insurance
CentriSure
Global Guardian Insurance
Futurasure
VectorSure
Innovis
Oui Insurance
Axcellus
Novica Consulting
HumaSure
People1st Insurance
Vailar Insurance Group
Universal Safeguard
Evensure
Insurance Artists
Ambisurance
Humanus Insurance
Jemmica
Prospective Innovations
NovaSure
Advanti Guardian
Novanex
InnovaNex
Intuitive Insurance
PeopleProtective
Indemnity Trust
WayForward Insurance
InnovaSurance
Winsurance Consulting
Optomize Insurance Co
Winsurance
Vanguard Insured
OnPoint Insurance
Polaris Consulting
Insova
Touchstone Insurance
AvantEdge Insurance
Confident Cover Insurance
Sovereign Assurance
AlternaSurance
Eclipse Insurance
Sentier
allies consulting firm
Strongbow Asset Consulting
Limelight Insurance
Your Journey Insurance
Meritis Consulting
AdvantEdge Insurance
Ascent Insurance
SterlingTrust Insurance
Enlightful
Wintercrest Insurance
Avantrus
Innovantage
Growth Horizons Consulting
Insuraflex
Modern Insurance Innovations
Adventsure
High Tech Insurance
BrightFuture Insurance Innovation
InsuRx Consulting
AvantGuard Insurance
millennial Insurance
Humanica
Next Realm Insurance
Spectrum Insurance
Parallel Path Insurance
Vantagesure
Assurism
Insurance Consulting Professionals
HumaCentric
Customized Insurance Solutions
HumInnovative Insurance
Full Moon Innovations
NewGuard Indemnities
Galliant Insurance
Swerve Design
Elevate Insurance Consulting
DesignThink Insurance
Prysm Insurance
TrailMark Insurance Advisory
InsurePro
Holder's Advantage Insurance
EnsurTrust
Guardstars
Accord INsurance
InsureAlly
Falcon Insurance
AviSpher
Guidall
Variolite Insurance Services
Ellipse Insurance
Trusentra
Prestige Insurance Consulting
InsureSpark
PlanAhead Insurance
Live Element Insurance
Red Arrow Insurance
Spectrassure Strategics
NuWay Insurance
Luminsure
Life in Focus Insurance
Cover Me Insured
Triton Assure
Persure Consulting
Reassurance
LifeDesigned Insurance
Circuit Consultation
Provation Insurance
Innovation Experts
HumanView Consulting
Abriter Solutions
The Insurance Journey
Synchronicity Insurance
Forwardsure
InsureTec PathFinder
Insuriplex
BlueSpark Insurance
Lifely Insurance
Insureza
Person's Choice Insurance
Insureality
IllumInsure
Centrixe
Compass Insurance Consulting
InsurAtlas
Ridgehill Insurance
Attunement Insurance
Swerve Together
Sparksurance
Precision Insurance
GlobalSync
Brink Innovation
Inventasure
Scholars Insurance
Vencio
The Human Edge Insurance
AssureClarity
Innovatru
Everwell Insurance Consulting
Nuvanta
InnovaCrest
Zalara
HumaNova
Futurspire
InsureRealm
PeopleTech Consultancy
Fidelis Asset Strategies
InnovaAvenue Insurance
Inquisure
InnoMate
Shining Star Innovation
Strategic Surety
Concord Insurance Consulting
Aspire Insurance Consulting
Harbor Insurance
SureShield Insurance
Insurance Shifted
bluenova insurance
Intelisure
InScope Insurance
Innova Assurance
InnovaMark Insurance
Perceptovators
InsuraJourney
Safe Guard Ensure
Capital Idea
JoyTech Insured
BeAssured
SteadSure Solutions
Parasurance
Metastat
InsureStar
Boldsurance
Avant Garde Insurance
Synnovate Insurance
Relius Journey Insurance
Cosmopolitan Insurance Masters
Endurassure Consulting
Pinnacle Insurance
Advatage
Savily
Avansure
InsureJourney
Insurapeople
Insurechitecture
Sure Journey
Castle Mate Insurance
Your Assure
Glass Bay Insurance
Alligia
TrueRate Ins.
Eventide Insurance
Insuva
ForwardCo
OnCore Insurance
Progressance
Insurett
Innovaliant
Insurivate
Venturewise Insurance Consulting
AssuredInsurer
InnovaCatalyst
Humanity Insurance
Silver Summit Insurance
Delite Insurance
NuWay Innovation
zeranga
Upscape consulting
plan design group
PersonFirst Insurance
Exceeda
Stay Assured
Onyx Bay Insurance
Insurance Roadmap
Castlestone
EnsureInsurance
OptimInsure
Au Courant Innovation
LivingEdge Insurance
Vivrasure
InnovaPrime
Ennovance Insurance
Innovation Insurance Consultng
Insuratel
Innovaluxe
Vitual Insurance
Millenicor
Connexus Insurance Consultants
Think Insurance
SecureSource Insurance
InnovSure
Truvanta
InsureLaunch
Insure Logix
Policycap Solutions
SmarTech Insurance
Luminacer
AvenInsure
InsuranceIRL
SparkAssure
Innova Insurance Design
Eclipsure
SkyBridge Insurance
Innovataire Insurance
Silver Summit Innovations
Grandmaster Insurance
Harmony Insurance
Insurance Zone
Edify Insurance Consulting
Invasure
Strive Consulting
Worry Busters Insurance
Transcend Insurance
Knighted Insurance
Cool Collateral
Ardsley Insurance
Illuminated Insurance
Kouvert
Futurise
Oracle Group
Insurance Infusions
Surance Solutions
Keenovation
InsuraGoGo
Mysure
Sustained Thinking Insurance
Centrical Insurance
Premier Coverage
AegisRoc
Innovica
N .O. Vation Consultants
Cabriolet Insurance
SoJourn Insurance
Define Insurance Consulting
innovoyage
High Peaks Insurance
Selecta Insurance
Odyssey Insurance Consulting
Insurance Descartes
Get Happy Insurance
Breathe Easy Insurance
Humanis
CentricSparx
Insurant
Nspyre
Humanassist
Insure the Journey
Clue Coverage
Eigersure
NewInsur Co
Inovawave
GuardsAll Insurance Consulting
Convertible Journey
InsuranceNet Consulting
StratusEdge
Amoura
Encompassure
InnovaTerra Insurance
InnoVast
InsuReformer
Syaris
Altavista Insurance
Advantyx
Cosmopolitan Insurance Consultants
Endgame Insurance
Purzuits
Innovative Insurance Consulting
Expertise Insurance
GrowVantage
Bespoke Insurance Innovation
Hone Insurance
INSure4u
Ennoble Innovation
Vantinova
Ignite Insurance
Innovative Insurance
uSure
Ennovation
Innovia Insurance
Verassure
Innov8 Insurance
iNsure Consulting Group
Passage Insurance Consulting
NobleHuman Insurance
novateur insurance
In5urance
PointBlue
Safeltern
Chronos Consulting
Humansure
promise insurance
SureCouse
Annovasure
Key Insurance
Insure4Sure
Articula
Persinsure
Nuness
InsuredArc
Innovated Custom Insurance Solutions
Orbizan
Pearson Consulting
Life's Journey Insurance Consulting
Innov8 Consulting Firm
Worldly International Insurance
Swanky Insurance
InsureIT
Caravan Insurance
HumInsurance
win design insurance
IMAGE Insurance
Insuria
Counsel Partners Insurance
Enhance Insurance Company
Nspyra Ventures
InsureClix
Truesurance
Icon Consulting
Cre8td 4U Insurance
Bohemian Insurance
Crystal Innovations
Inovalive
Enlightening Insurance
UR Future Consulting
AzurePrime
AssuredLife
JourneySure
InnovaForward
Wesurance
Assure Insurance Solutions
InsureVerge
Valspring
Fortuna Assure
Golden Apple Insurance
SereniSure
InsurAgent
Sojourner Innovations
SoundSurance
ConcepSure
SecureYou
insuravibe
Innovara
blupeak insurance
Brightbenz Innovation
ispireon
Verge Allied
Futova
Futurassure
Small Great Things Consulting
Softop Innovation
illumasure
Leda Insurance Consulting
GoldStarr
SecurePolicyIns
challenge innovation
PlanSure
MPowered by Us
defray
Versync
Future Builders
Dezignovation
Insurovate Consultants
Fresh Secure Innovations
Novassurance
InsureAgility
BlueMark Insurance
Insurity Consulting
Essential Value Insurance
GoodVines
Insurax
Roadbumps Solutions
Accusurance
NuvoSurance
Insurfix
iSolutions