NAMING BRIEF
_______________________________________________________________________

Brand Concept:
Humanizing the insurance experience

The Insurance industry is dry and complex and would need a designed human centric experience that would provide various stakeholders with a
joyful journey.

We need to define a brand for a consulting firm that specializes in transforming within the insurance sector the stakeholders' journeys.

_______________________________________________________________________

Business Background& Future Plans:
Bsynchro sal Beirut got a managing stake in ARIMA plc Bahrain in 2013, both are software vendors in the insurance sector and would like to have a joint company that would help them in developing their consulting arm and sell for them both.

_______________________________________________________________________
Brand Personality (Human characteristics of a Brand):

Young, passionate, cool, gentleman but not formal, innovative, active socially,
Risk taker and ethical. Drives a Mercedes convertible and plays chess
as well as all sort of sports.


_______________________________________________________________________
Brand Attributes:
Focus on insurance, Human centric approach, Innovation, Customized solutions

_______________________________________________________________________
Target Groups:
Insurers, Reinsurers, Insurance Brokers, Insurance professionals

_______________________________________________________________________

Main Competitors Names:
International competition: Cognizant, Accenture, Infosys, CapGemini, Wipro


_______________________________________________________________________
Naming Objectives:
Name for a new consulting firm


_______________________________________________________________________

Naming Challenge:
Name should be simple, attract attention, easy to remember for English and French speaking countries, clearly related to insurance

Business Name + Domain Names

VivaSure

by Flipside
Joysurance
Designsurance
Insuright
Insurance Trajectory
BlusureIN
Innovaxion Insurance
InsureMe 4ward
Nexperiance
Humantric
Viasurance
PeopleCare Insurance
Innovarus
MindPeace Insurance
Acquisure
Insuratek
Innovestro
Thinksurance
iAssurance
BluNova Insurance
EnSync Insurance Consultants
InVivaGo
Invisurance
Nspyred Insurance
Shiftsure
Cover Your Six
4SureIT
Debonair Consulting firm
NovaStart Insurance
Virtuous Financial
Everpeak Insurance Consulting
AbacusAscent
Insurance ForThe Betr
Direct & Protect Insurance
Les Humain Insurance
Innovancement
Innavus
Synergic
Nimble Innovation Consulting
LoveLife Insurance
Innovete
FocalSure
human touch insured
Shyft Insurance
Infotechpro
SynchroMira
Enclosurance
Insurance 365
Insurance Ingenuity
Journey in Hand
insure within reach
Meilleur
NuGenTex
Fidae
Leisurance
Insuring Outside The Box
SureThing Consulting
Destination Insurance
Huminsured
EpitoMeAge
Ralliant
BonVides
JoyCom Insured
Insuretwine
InnovaWise
Wise Journey Ahead
Innover
Insurance Zealots
Infosurances
Avima Hub
Futurent Insurance
Innofy
Cheetah Insurance Solutions
Seguri
YourLife Insurance Consulting
Glori innovations
NuTransform Insurance
im covered
Finesurance
Insutango
Furtherance
Ascendsurance
Experify
ASynchro
Insurian
Amity Insurance Brokers of America
Refried Insurance
NuJour
InsuraTouch
The Delightful Cabinet
Protoger
Peak Insurance Innovations
Jonus
Huminspire
Sigorta
Vazara Insurance Associates
AssurIt
Insurance Gameplan
Yayzi Insurance
Jovial Innovations
Clearpath Cruisin' Insurance
Anthrosurance
Humansense Insurance
Innovextra
InnoDezigns
Innonsure
Skillborn
GoldStandard Ins
Humanexperian
Baby Blue Benz
NewGen insurance
real consulting
urcovered
Deux Systems
Pro Assurance IntelaPlan
Futassurance
Joyney Insurance
joyi
Originsurance
Insuravation
Urban Insurance Advisory
Unysan
InsurInspire
Bluspyre Innovation
Taskmaster Consultations
AssureUwell
Insuraworks
InsureSuccess
Vilocity
Beginsurance
Checkmates Consulting
Journey's Shelter
Intents & Purposes Consulting
A2 Vision
Juxtaposed
Spyre Insurance
SureForm Insurance
Umbrella's Helper
Posh Consulting
Quox
SecureInsure
5uaveSurance
Assura Innovation
Centrassure
HumanizeIT
Innovasinsure
First Insure for the Future
Fortifyi Insurance Consultation
Inovalife
Spirotek Future
DynamAssure
Insuraspire Consulting
Lifelines in Hand
EzPro Insurance For Life
Novature Insurance
NovaSync
Consultated
YOUnity Insurance
Insuragon
Versassure
Suvergent
Rook King
BeneSura
Ignyte Insurance
Designed 4 U Innovations
LeadTeam
HumanArch Insurance
IndemniLife
Insure Force 360
Spinsured
Inrance
Evolution Insurance
ReignForce
Elevated Advisory Insurance
Person2PersonInsurance
XperiSure
JourneyingAhead
Humain
Insurance at the Stake
Surevata
Transformative Journey Insurance
ProsperSafe360
Winnovativ
BlackHawk Innovation Insurance
Avenir Insurance
4tify Insurance
Winsurety
HumInnovate
Elevata
insure vous
DesignSure
InnovaWorks Insurance
LeCavelier Insurance Providers
Assure & Insure Personal Insurance
BSyncMa
Tarpolin Insurance Consultancy
Uberrimafides
Azacus
Future4surance
People's Periple Insurance
insurance blueprint
Insurance, Transformed
BlueSplash Innovation
open arms solutions
InsureNovation
Mitigate
Security Blankets
Cornice Asset Strategies
Garantee
Karat Konsulting
StratoSure
Paladin Liability
Protection Direction
Innovarcher
Nova Insurance Innovation
Samuri
Sublime Insure
UsSurance
Blusky Pathway Innovation
Spinsurance
Nova Blue Skies
BluePeak Insurance Consulting
Innovasphere Journey
Insurance 1
Periple Garantir Insurance
Terra Firma Agency
StepWell Insurers
SoulMerchant Insured
WeLogix
Cruisin' Dat
Down2Earth Insurance Consulting
FutureSaved
LifeAches Insurance
InsuReal
new thoughts
Humanistix
Mosaic Insurance Consulting
Innovimascape
Insuvati
Humanarc Insurance
Zenasure
Innovatram
All 4 One Insurance
Valet Insurance
Innovasset
Insurance, Humanized
EvolvInsure
TruAlliant
Synchari
MainG8 Insurance
SyscoSure
Knight Insurance
MiraSyn
TriggerArc
TruBlue Consulting
nuFuture
NorthStar
Modern Verge Insurance
Bipeds
Providentia
Necessity Nest Insurance
CapInvest
Innovolvement
Insuration
Alignsure
InsureFurther
Mesurance
SecureCouverture
CapGenie
Purple Periple Insurance
SureShield Innovations
Allinsure
Novaspyre
Synctra
EthicInsure
Akinsurance
Designed 4 U Insurance
Delight Insurance
Genesis Group Insurance
InsureCare
Nexent Insurance
Junket's Blanket
Innovative 360
Native Innovation
Oomph Insurance
AceFire Insurance
InformU
LifeCertain
Ion Insurance
Insuraview
IndemniTrek
InnovaWorx
Votre Six
Journey ByDesign
Fire Firm Insurance
InsureAnomaly
PointOfYou Insurance
ReInsurance
Eclipsasure
Humurance
5Assurance
Tach Insurance Group
Aspective
Cover Gaurdian
Mentor Risk consultants
Yousurance Inc
Joilane
LifeReflection
Personifyle Insurance
Xcite Insurance
Affirmmd
Insuradigm
AegisSecureIns
Wiseguy Insurance
Safesound Insurance
Asuran
Consultan of Swing
365Assure
GotChu Covered
InsYOUrance
Obelisk Insurance Consults
Humanjoy Innovation
Sure Tomorrow
NovaGlobal
ThrescherBlue
Cosmopolitan Insurance
Asurety
Mindsurance
ModoInsure
Innovative Insights Insurance
Cultiv8 Insurance
Proteger
NSpyrdTrust Consulting
AdvoSur
innovaWit
HumanaVantage
4ward Insurance
InsuranceFluence
Treasurance
ChecMat
Suavetech Industries
KastleKeep
Humanign Insurance Consulting
RejuveNova
Droptop Cool Innovation
Humanpro
Asurete
SpIr Innovation
Myan
Insurance Inquisitions
Gettaura
Inner5urance
Relyonus
Human Journey Insurance
Benzrollin' Innovation
Insparks
Humancentric Insurance
Winnovata
Insuraka
Force10 Insurance
Luminnovate
Citadel Innovation
InSureGent
AdviceNProtect
Innovative Transformation Consulting
Affirmatt
Spansurance
Gentleman's Insurance
IntelliSure
newfangled
Higher Inrance
Relienz Insurance
Humanasential
Insuratron
Momentuss Insurance
Apex Innovative
certitudeinsurance
Dandy Insurance
entertwine
Splendid Insurance
Insuranova
TOPsultants
Insureation
Alpha Insure
Human Kind & Design Insurance
Yoursurance
New Journeys
Surepassed
EnsureU
Professure
NovaSafe Consulting
Bright Ideas Consulting
Analyze & Customize Personal Insurance
IngeniCast
We are You Innovation
The Advanswers
Innovaceous
Viper Insurance
Guiditor
Connectsures
Detailed Inrance
AdventYour Consulting
BestKnown
Forsurance
Blue Beacon
Advan Elite Group
Nufinity Insurance
Experin
Apex Innovation
Avenous Insurers
Insuracom
King's Ascent
Stratic Consulting
Metaline
Insured Journey Consultants
Anthropik
Insurance Knight
Human Consult
Insurevolve
ZEROED INnovations
Personalized Insurance Journey
Human Effect Innovations
DesignSure Consultants
Breezeless Mutal
2B Insurance
Public Affairs
Defend'Or Insurance
Immersure
Humannex
INOVATIV Insurance
BestAssured
Revolation Insurance
FutSure
Synchrima
Insurance El Personale
Phocus Consulting
customized insurance
Passionate Insurance
Vim n Vig Innovial
Journey to Insure
Nexion Puissance
Zephyr Blue
why expectantly
humanize insurance co
Select & Protect Insurance
Sympatico Consulting
Avantrus
Humanus Insurance
High Tech Insurance
Meritis Consulting
Future Horizons Consulting
HumInnovative Insurance
insurovation
Novasio
Certainli
Modern Insurance Innovations
allies consulting firm
Ascent Insurance
Azzano Insurance
LifeStrides Insurance
InterHuman Insurance
VibrantLife
HumaSure
Universal Safeguard
Innoventure
Winsurance Consulting
Invosure
Innovaspire
Enlightful
Oui Insurance
Future Source Insurance
Ambesty Insurance
Jemmica
Innova Insurance Consulting
Your Journey Insurance
EmbarkSure
Next Realm Insurance
Insuraflex
HumanCentered Insurance
Vantassure
BrightFuture Insurance Innovation
Summit Innovations
Joyful Journey Insurance
Insurance Artists
OnPoint Insurance
Syncsurance
Adventsure
Sentier
exemplified insurance
Evensure
InsureWise
Futurasure
Luminsurance
Innovis
Apex Insurance
Inovant
Vanguard Insured
Concept Insurance Group
Strongbow Asset Consulting
Companion Insurance Consultancy
Intuitive Insurance
Allegiant Insurance
Insurasential
Lighthouse Insurance
InnovaSurance
Lifestruct Insurance
Novica Consulting
Pathlife Insurance
Humanica
Avantisure
Indemnity Trust
Intelinsure
Trusure
Limelight Insurance
Reliance Assure
Insurance Innovators
Novassure
Embrace Insurance
Touchstone Insurance
AlternaSurance
Confident Cover Insurance
Centra Insurance
InsureNeXt
VectorSure
InsureSoft Consulting
Prospective Innovations
Investasurance
AvantGuard Insurance
Sovereign Assurance
Futurance
NovaSure
Spectrum Insurance
Polaris Consulting
Global Guardian Insurance
Wintercrest Insurance
Optomize Insurance Co
Inovasure Firm
Brightroad Insurance
PeopleProtective
Ambisurance
SureForth
Advanti Guardian
Secured Consulting
CentriSure
Coverinsure
Assurism
Winsurance
Insured Future
Axcellus
FideliTeam
Prosurrance
AvantEdge Insurance
Incentives Insurance
Customized Insurance Solutions
Innovantage
InsureAdvante
Hunova Insurance
Vantagesure
Vailar Insurance Group
AdvantEdge Insurance
WayForward Insurance
Insurance Inclusive
HumaCentric
Envision
Carmot Insurance
Insurevolution
Ultrasurance
Zirus
People1st Insurance
Growth Horizons Consulting
Advansure
Insuranet
InsuRx Consulting
Experience Ultimate Insurance
Insurnovance
Omnisurance
Zensurance
Innovision Insurance Solutions
Insurance Consulting Professionals
Novanex
millennial Insurance
Insuraforce
InnovaNex
Intellassure
LifeSecure Journey
Millennium Innovation
Vivassure
Insova
Humanism Insurance
MyInsurance
SterlingTrust Insurance
Paragon Asset Strategies
ForTomorrow Insurance
Eclipse Insurance
Nexis Journey Insurance
Parallel Path Insurance
Meridia Insurance Group
Luminsure
Accord INsurance
EnsurTrust
Full Moon Innovations
Swerve Design
Trusentra
Falcon Insurance
Life in Focus Insurance
Red Arrow Insurance
InsureAlly
Cover Me Insured
TrailMark Insurance Advisory
Triton Assure
Guardstars
Reassurance
PlanAhead Insurance
InsurePro
InsureSpark
NewGuard Indemnities
AviSpher
NuWay Insurance
Variolite Insurance Services
Ellipse Insurance
Prysm Insurance
Guidall
DesignThink Insurance
Spectrassure Strategics
Prestige Insurance Consulting
Holder's Advantage Insurance
Persure Consulting
Elevate Insurance Consulting
Galliant Insurance
Live Element Insurance
Innovation Experts
Attunement Insurance
Insuriplex
Synchronicity Insurance
Brink Innovation
Capital Idea
InsurAtlas
Harbor Insurance
bluenova insurance
PeopleTech Consultancy
Aspire Insurance Consulting
InnovaMark Insurance
BlueSpark Insurance
Inquisure
HumanView Consulting
InnoMate
The Insurance Journey
Everwell Insurance Consulting
Forwardsure
Abriter Solutions
Inventasure
GlobalSync
Person's Choice Insurance
The Human Edge Insurance
Safe Guard Ensure
JoyTech Insured
SureShield Insurance
InScope Insurance
SteadSure Solutions
Lifely Insurance
Precision Insurance
Centrixe
Nuvanta
Strategic Surety
Compass Insurance Consulting
Insureality
Circuit Consultation
IllumInsure
Innovatru
HumaNova
Provation Insurance
AssureClarity
Swerve Together
Intelisure
InsureRealm
Sparksurance
Insurance Shifted
Ridgehill Insurance
Vencio
Insureza
Shining Star Innovation
InnovaCrest
InsureTec PathFinder
Perceptovators
InsuraJourney
LifeDesigned Insurance
InnovaAvenue Insurance
Fidelis Asset Strategies
Zalara
BeAssured
Futurspire
Concord Insurance Consulting
Scholars Insurance
Innova Assurance
Insure Logix
NuWay Innovation
Stay Assured
Metastat
Insuva
ForwardCo
Sure Journey
AssuredInsurer
Endurassure Consulting
InnovaCatalyst
zeranga
Innovation Insurance Consultng
plan design group
InsureJourney
Millenicor
SecureSource Insurance
Truvanta
Synnovate Insurance
Think Insurance
Castle Mate Insurance
OptimInsure
Eventide Insurance
LivingEdge Insurance
InsureLaunch
EnsureInsurance
Cosmopolitan Insurance Masters
Pinnacle Insurance
Exceeda
InsureStar
Alligia
Delite Insurance
Silver Summit Insurance
Ennovance Insurance
Parasurance
Vitual Insurance
Insuratel
Connexus Insurance Consultants
Advatage
Avansure
Insurett
OnCore Insurance
Insurapeople
Venturewise Insurance Consulting
Glass Bay Insurance
Onyx Bay Insurance
InnovaPrime
Insurechitecture
Insurivate
Humanity Insurance
Au Courant Innovation
Insurance Roadmap
TrueRate Ins.
Innovaliant
Progressance
Avant Garde Insurance
Savily
Relius Journey Insurance
Vivrasure
Boldsurance
PersonFirst Insurance
Castlestone
InnovSure
Innovaluxe
Upscape consulting
Your Assure
Altavista Insurance
Grandmaster Insurance
Oracle Group
Knighted Insurance
Define Insurance Consulting
Counsel Partners Insurance
Keenovation
Convertible Journey
Ennoble Innovation
Insuria
Enhance Insurance Company
win design insurance
uSure
Premier Coverage
Innov8 Insurance
Insurance Zone
Nspyre
AvenInsure
promise insurance
NobleHuman Insurance
Amoura
Edify Insurance Consulting
Humansure
SureCouse
Nspyra Ventures
Worry Busters Insurance
novateur insurance
StratusEdge
Sustained Thinking Insurance
Invasure
SmarTech Insurance
Ardsley Insurance
Endgame Insurance
INSure4u
SoJourn Insurance
IMAGE Insurance
Humanassist
Verassure
Caravan Insurance
Luminacer
Key Insurance
Safeltern
Innovated Custom Insurance Solutions
Pearson Consulting
Ennovation
PointBlue
InnovaTerra Insurance
Harmony Insurance
Innovative Insurance Consulting
Eigersure
Articula
InsuranceIRL
InsuReformer
Advantyx
Silver Summit Innovations
Surance Solutions
Innovative Insurance
GrowVantage
Innovia Insurance
Insure4Sure
Innova Insurance Design
Vantinova
Ignite Insurance
Innovataire Insurance
Orbizan
Insurant
innovoyage
Policycap Solutions
Encompassure
In5urance
Persinsure
InsuranceNet Consulting
iNsure Consulting Group
Inovawave
SparkAssure
Nuness
N .O. Vation Consultants
Humanis
InsureIT
Cabriolet Insurance
Insure the Journey
Hone Insurance
Cosmopolitan Insurance Consultants
HumInsurance
Odyssey Insurance Consulting
Expertise Insurance
Mysure
InsuraGoGo
High Peaks Insurance
Clue Coverage
Bespoke Insurance Innovation
Worldly International Insurance
Breathe Easy Insurance
NewInsur Co
Innov8 Consulting Firm
Swanky Insurance
Cool Collateral
Transcend Insurance
AegisRoc
Illuminated Insurance
Centrical Insurance
Truesurance
Syaris
Futurise
Chronos Consulting
SkyBridge Insurance
CentricSparx
Insurance Infusions
Strive Consulting
Kouvert
Get Happy Insurance
InsuredArc
GuardsAll Insurance Consulting
Insurance Descartes
Annovasure
Passage Insurance Consulting
Eclipsure
Purzuits
Innovica
InsureClix
InnoVast
Life's Journey Insurance Consulting
Selecta Insurance
MPowered by Us
Futova
Enlightening Insurance
AssuredLife
Essential Value Insurance
Dezignovation
Assure Insurance Solutions
InsureAgility
Brightbenz Innovation
UR Future Consulting
InnovaForward
iSolutions
Sojourner Innovations
Crystal Innovations
Small Great Things Consulting
Golden Apple Insurance
insuravibe
Fortuna Assure
NuvoSurance
BlueMark Insurance
PlanSure
Verge Allied
SoundSurance
JourneySure
Insurovate Consultants
Futurassure
Insurfix
Wesurance
Insurity Consulting
Roadbumps Solutions
ConcepSure
GoldStarr
SecurePolicyIns
InsureVerge
Future Builders
illumasure
defray
Fresh Secure Innovations
Accusurance
SereniSure
blupeak insurance
Cre8td 4U Insurance
Insurax
ispireon
Icon Consulting
InsurAgent
Leda Insurance Consulting
GoodVines
Valspring
Novassurance
SecureYou
Innovara
AzurePrime
challenge innovation
Bohemian Insurance
Inovalive
Softop Innovation
Versync