NAMING BRIEF
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Brand Concept:
Humanizing the insurance experience

The Insurance industry is dry and complex and would need a designed human centric experience that would provide various stakeholders with a
joyful journey.

We need to define a brand for a consulting firm that specializes in transforming within the insurance sector the stakeholders' journeys.

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Business Background& Future Plans:
Bsynchro sal Beirut got a managing stake in ARIMA plc Bahrain in 2013, both are software vendors in the insurance sector and would like to have a joint company that would help them in developing their consulting arm and sell for them both.

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Brand Personality (Human characteristics of a Brand):

Young, passionate, cool, gentleman but not formal, innovative, active socially,
Risk taker and ethical. Drives a Mercedes convertible and plays chess
as well as all sort of sports.


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Brand Attributes:
Focus on insurance, Human centric approach, Innovation, Customized solutions

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Target Groups:
Insurers, Reinsurers, Insurance Brokers, Insurance professionals

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Main Competitors Names:
International competition: Cognizant, Accenture, Infosys, CapGemini, Wipro


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Naming Objectives:
Name for a new consulting firm


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Naming Challenge:
Name should be simple, attract attention, easy to remember for English and French speaking countries, clearly related to insurance

Winner

VivaSure

by Flipside