The brand will sell luxury beauty products with a focus on anti acne and clear skin to women The name must look and sound premium and luxury printed on clothing. The initial product will be made from silk We will donate money to clean up oceans There will be a focus on the environment being clean and also skin being clean. This will be done in a minimalist, premium, non tacky way. This is not a hippy boho environmental brand, this is a brand for older, more high end women, who tend to also care about sustainability and the environment, but they are not the hippy dreadlocks reusing a wooden spoon type person. They are an expensive reusable water bottle and keep cup type person.