A high-end blow dry salon (e.g. salon providing blow drys only, not cut or color, which are staples of more general salons). Clients, who are exclusively female, pre-book an appointment or walk into the salon, and then receive complimentary drinks (alcoholic & non-alcoholic), snacks, a choice of entertainment (iPads with wiFi, music, movies, magazines), all while getting one of 7-8 blow out styles from a licensed hair stylist in an fun, relaxing, upbeat, hip environment. The salon consists of 8 chairs with an upscale reception area and feels more like a bar or lounge than a salon. The service focuses on convenience (only ~45 minutes, convenient location), value ($40 for a basic blowout), and a pampered experience.