Background:
We are UPTIME Energy. We're a different kind of energy drink. We are the only energy drink in a sleek, resealable bottle, not in a traditional 16oz can like Monster, Bang, Rockstar, etc. (see uptimeenergy.com to view our packaging). Our design is minimalist and classy. We are "better-for-you" because have fewer unpronounceable ingredients than our competition. We provide a balanced, sustainable lift for mental focus and clarity. We taste refreshingly effervescent. You won't feel embarrassed or self-conscious drinking from our fashionable bottle in a business meeting.

Our Brand Story:
"All energy is not created equal. You know what we mean. That jolt, the jitters, followed by a crash. It’s a quick fix. 

UPTIME Energy is different.  Our sparkling goodness gives you a gentle boost in the right direction. You were headed there anyways. You know what’s on your agenda. You’ve got an eye on the next level.  You just need a nudge to get going. And it wouldn't hurt if it tasted great and quenched your thirst too. That’s where we come in. 

Our formula was designed to do the work with you. As you advance on your next milestone and take strides toward an audacious goal, UPTIME is there to replenish, refocus and refuel."

Our Brand Mission:
"Our mission is to redefine the energy drink category and stand out against the loud crowd of cans with something better—Better ingredients, Better Design, Better taste—to Democratize energy and make it available and acceptable for all"

Our Tone:
Confident, witty, concise, motivating, energetic

Tagline Need:
Our upcoming marketing campaign will focus on embracing that we are a different kind of energy (i.e. package, design, fewer ingredients, great taste, acceptable to drink, targeting the busy gender-neutral professional/worker instead of hyper masculine, action-sports enthusiast).

We need a tagline that will be the overarching descriptor of our "we're proud to be different" campaign. We want something clever, confident, punchy and memorable.

Taglines

Different By Design

by moniker

Embrace the Difference

by CleverBrands
The Rules Don't Apply
A better way to rev up your life
Evolve your Energy!
Uncommonly Refreshing
It's only UPTIME for no downtime.
EliteEnergyEvolvd
Made to Prevail
Pep Up Your Performance
Making Moves Takes Uptime
The Whoosh & Parachute
A fresh upgrade of clarity !
Wake Up & Conquer
Drink it in Stride
Energy To Bloom
Energy Drink Without the Can.
Redefining Energy
Fierce Flavor. Distinctive Design.
The EnerGenie in a Bottle
Drink the Difference
Mind Fuel and Focused
Uniquely U
Whole Different Energy Drink
Next Level Energy. No, Really.
Be Different. Taste Different.
The Daring Difference
UPTIME , Tastefully Yours
Fuelisciously Refreshing
Energy Just THAT Different
Energenius
Refreshing ,Tasty by Design
Different Because You're Younique
UpTime is So Different
Different Stands Out
Who said "Different wasn't better?"
Energy In Record Time
Total Fuelfillment
"Energy To Thrive"
UPTIME, The Achievers Advantage
Energy Done Right
Refreshment Rebooted
Dare to be Something More
Healthy Energy for a Better Performance
Fuel Your Fire
Experience A Different Level
Superior Energy
Uptime, Refreshing, Energized
The fresher refresher.
About Time, UPTIME Energy
What Different Feels Like
Radically Different Distinctively Refreshing
Fuel Up Your Performace
UpTime Makes The Difference
Unmatched Energy
Differently Better For You!
Innovative and Refreshing
It's New It's Different It's Better
Uptime Energy. Get up, on time.
An Exhilarating Refreshing Difference!
Delicous Energy that Fuels
Energy Evolution
Experience Pure Energy For A Change
Sassy but Classy
UPTIME , Carpe Diem
Time to get Up
Taste the Challenge!
You At Your Best
Positively Different energy
Dynamically Delightful
Challenge Your Comfort Zone
Recharge your forward energy !
Refresh Revolution
UPTIME , Leading the Way
UPTIME ,Embracing Life Fully
"Refreshing. Refined. Redefined."
An energizing experience like no other.
Only one way UP
Quench Your Energy!
Time To Rethink Your Drink
Time To Step UP
A Crisp Boost In A Bottle
Different Tastes So Delicious
Energy Redefined
Moving UP!
Goodness UP!
Notorious Bubbleliciousness!
Rise and Thrive
It's Time to Shine.
It lasts. No crash.
You UP
Clear Energy Accelerator
Naturally better.
Bust The Thirst. Feel the Burst.
Refuel Differently
Power Your Potential
Bottled UP Energy
TheFresherNFuzion
Energy Redefined.
"The Refreshingly Different Quench"
Body Ignition
More Zest for Your Best
Fizzlicious Clarity
Sleek but Definitely NOT Meek
EnergyEvolvd
Stand Out Thirst
Smooth Energy. Healthier Options.
Uptime In The Meantime
Daring Never Tasted So Good
Get On, Get Up
Revive Your Drive to Thrive
The Energy You Carry With You
Let's Go.
Energy has Evolved
Energy boost when you Need it
UPTIME , Energy for Life
Good better US
Declare a Revolution
Bottled up Kick!
Voltage from a Bottle
Fueled For You
A Drink for People Who Think
All the Up, none of the down
Drink Differently
Spark Your World
Measured Reliability. Measure Up. Uptime.
Feel The Energy In You
The Whoosh Parachute
Grab a Gentle Boost of Goodness
Tap into the power!
Beyond Energy
Stuck Up !
Uptime, Your Time Matters
Challenge The Day
A difference maker
EcoFuel, Healthy Better Energy
Are You UP yet?
Chug a smartie
"Uptime, The Sustainable Climb"
A Spark to Lift you Up
UPTIME. Downtime. Energy Time.
A Healthy Boost Like No Other
ReFresh. ReFocus. ReCharge.
Let The Difference Flow
Clearly it's time to turn it up!
Choose You. Choose Uptime.
Atom
Power In Every Sip!
Regenerate your natural energy
Feel the Difference
"The Unique Energy Drink"
Energy That Helps You Stay In Motion
Uniquely refreshing
More Energy, Less Problems.
Boost Your Day Into Perfection
Elevate Your Taste
For the Energetically Inclined
Reach your prime with Uptime
Spark Your Life
You deserve different. You deserve Uptime.
Revive the Thrive
New Definition of Energy Drink
Its UpTime, its Different.
Time To Change Things Up!
Refresh. Refuel. Repeat.
"UPTIME, Step up to a clean level of energy"
More energy, less filling
It Just Fuels Better
UPTIME The Twisted Paradigm
Energy Unwavered
We're Good Energy!
"Refreshingly Different"
Enjoy A Healthy Burst of Energy
Dare to Refresh
Embracing Different
When It Comes To Goodness, You Know What's Up.
Exclusive Energy
A fresh mental opus!
Join the Energy Revolution!
Energize Your World
The Difference is Energy With Taste
Are You UPTIME Yet?
Directions In Energy
Onwards And Upwards
The Up Difference
Better Boost, Anew Cool
Energenesis!
Standout and Energize
Outside The Ordinary
Dazzle Differently
Time to Change it Up!
Energy to Burn.
Raw Naked Energy
Energy without the Crash
Lightning in a bottle
Dare to embrace
The Refresh Recharge
A distinct energy drink
Different Defined
Distinctify Electrify Satisfy
Replenish. Refresh. Revitalize.
Create a Buzz.
Be classy, stay up
Different. For Better's Sake.
Drink Spark Repeat
Fuel Up the Difference
Better Energy!
Distinctly Defiant
Uptime.deliberately different.
Uptime. Different,Directly.
Uptime Energy. The refreshing energy drink that gets you up, on time.
Replenish. Refresh. Revive.
UPTIME, The Sip of Redefined Power
Endurance Energy For All
Juice Up with UPTIME!
UPTIME. When there's no time for downtime.
Refreshing Can Be Different
A boost of energy without the crash
An original not a follower
Uptime Your Taste
The Better Alternative
Vital Mind To Better Body Health
Energy That's Definitely Different
Grab the Upper Hand
Alternity Pep
Focus. Function. Fitness.
Over Alert and Better For Your Body
You Deserve Something Different!
So Different we change life
Reboot Fresh just for me!
A Fresh Splash of Energy
" Balanced Energy Drink"
UpTime, Fuel to Achieve
Crush the Crash!
Unlike The Others, Better Energy
Energy Above the Rest
The Taste of Energy
"Uptime, Sustains Your Energy"
"No downtime with UPTIME"
Just in Time!
"No bad time for an UPTIME"
Next Level Energy
Real Zeal Fresh Appeal
" Refined Energy"
Elevated Energy
"Uptime, Sustains PrimeTime"
Recharge, Its About Time
They say you can't make uptime, We diasagree
Purely Better
Different means Better
Think different. Drink differenter.
Energy unleashed.
Time to Make a Difference!
Thrive to be different
The Real Deal!
Maximize Uptime
It is UP to you!
Energize Better.
Balance meets energy.
Charge Up With UPTIME
Class it Up
Not Your Brother's Energy Drink
Different is Better
The Best Alternative Power
The Taste of Good Energy
The Energy Solution
Start Your Day With ENERGY
UPTIME, Energy Redefined!
Deliciously Different
No Guilt. Only Greatness!
The Refined Engery Source
A Trove of Benefits in One Bottle
A sleek, boosting refresher to encourage optimal performance
Energy Sourced UpTime
No regrets, better in all respects.
Refreshingly Better for All Day Energy without the Jolt
Thirst Busting. Energy Boosting
Unique Taste. Unique People.
Real bottled energy
Sprinting to the peak of energy.
You UP? You Bet!
Up your Energy
It's TIME to get UP the right way
Synergy Between Body and Energy
Daringly Different
Stand Up, Stand Alone
Rise and Elevate
Enhance Your lifeforce
Energy You Can Carry With You
It's about Uptime you Taste it
EnergyInfuzion
Get that pep in your step
unmistakable goodness
It takes uptime, to be different
"Your Body Will Thank You"
Healthier Zestier You
Get your day started the healthier way
Speed up time
Defining Energy differently, in UpTime
Great Taste. Stable Energy. UPTIME.
Experience the UPTIME Lifestyle
Get a Fresh Charge Out of Your Day
Energy Drinks Done Right
Drink Focus do Life
Superior Sustainable Energy
Upgrade Your Day
Thrive to Energize
This way, not that way!
"Uptime, Energy Redefined"
It's time to level up.
We're just Bottled Differently
From Blah To Ahh In Record Time
Vitality That Lasts
The Energenius Difference
UPTIME, Energy ReDesigned!
A Revolutionary Energy Drink
Uptime your Experience
UP To The Task
Drink Up!
Power Is Back, But Different
Impeccable quality, all in, never look back.
Never downtime. Only UPTIME.
A Friendlier Energy Drink.
Energize Your Day the Healthy Way
Make UPTIME the Difference
Energy for the 21st Century
Uplifting energy, anytime.
A Different Kind of Boost
Step up to elite
The next level Uptime.
Get Your Thrive On
Renew Your Better Self
Feeling balance and not blah
Freshn' Up Differently
Seize The Day With UPTIME
Stuck Up
UPTIME All The Time!
UPcycled Energy
U UP
The cleaner alternative to coffee.
Refreshingly Delightful
Energy Equal to None!
Truly Different
A new generation needs a new source of energy.
Pure Energy No Crash
We're gonna zing you up.
Bottled Brio
Different Brings Out the Best Taste
The Difference is Synergy!
Different is the Difference
Unabashedly Unique Refreshment
"Different Energy, To Vibe With Life"
Alternative Energy
I Can't Believe It's Not Crack!
Xtreme Energy 4 Healthier you
Enjoy The Power Because It Is Different
UPTIME , The Clear Choice
For A Break To The Upside, Grab An UPTIME Energy
Taste it, you'll know.
Drink Up, Stay Up
Uniquely Distinguished. Refined taste.
Focus on a New Energy
Move UP with US!
Time to up your game.
Elevating Your Energy
Different Look. Better Energy.
Your Higher Self
It's MindBottling Energy
Better Bottle Better Throttle
The distinct smart
Crisp Classy Bold
Embrace The Taste
Uptime is the only time
Pure Ingredients, Great Taste
Embrace the Energy
"Energize To Thrive"
You cant stop US
Energy. Done Differently.
UPTIME , For YOUR Time
Uptime Makes Every Time Quality Time
Uptime, when you don't have time for down time
Refreshing Even In Downtime
When there's no time for a power nap.
Time to Rock it out.
Unbottled Energy
Uptime is quenchy time!
UPTIME , Experience The Best
You Mine The Time, Cause' You'll Dig Our Energy
Energy Fantastic
Energetically Subtle
Get Uptime
You, only better.
Darling, UPTIME isn't your average energy drink.
Ascending Energy
Different Feels Better!
The Equalizer Engerizer
Energy for all.
Essence of Energy in a bottle
Enjoy the UPTIME Advantage
Empower Your Thirst
Energy Strive
Refreshingly Better for the Mind At Work
Sparkling Energy in Every Sip
Discernenergy Drink
"Uptime, Sustains Your Climb"
"Balanced Energy"
Energy Ignited
"Revolt the Jolt, Uptime, Clean Energy"
Daring. Better Taste. Different
Energy UpTime
"Energy Advantage Plus"
Refresh Revival
Dance to a Different Drummer!
With real fruits
5 hour charge
Time to Trade Up!
The Legit Lift.
Uptime the Normal
Think Different Think UpTime
My Different, My People.
Simple. Sleek. Solution.
"Uptime, Energy For PrimeTime"
A Better Boost
Time to Fuel Good
World Class Vitality Elixir
A Twist of Energy
The better way to energize.
Time for a better energy
Because Energy Looks Good
Own Your Other Side
Boost Your Life.
Natually different.
Conquer energy, take on the world.
With Time, Things are Different
Replenish. Refresh. Energize.
A different difference maker
All The Difference You Will Ever Need
Energy Uplifted
" Different Is Outstanding"
Your energy New Deal.
Energy Squared
Distinct. Daring. Driven.
First Class Energy
Never a Down Time
Synergy with Energy!
Zest, Zing & Zip in Each Sip
The Difference is Apparent
Feel the Burst! Quench the Thirst!
Feel The Raw Naked Energy
Energy Reimagined
The Difference is Bliss
Time for a Different Focus!
Unleash your prime, it's uptime
A Divergence from Ordinary
Kick it up a notch
" Uptime, For Prime Time"
Always The Right Time
Energize Up with results
Energenious
No tame in our game.
Better in a Bottle
UP For Anything!
Welcome to Energy Wellness
Simply NRG
Pure Energy ,True Advantage
Its UpTiMe!
Outstanding, like you
'OutsidetheCan' Quencher
Recharge The Healthy Way. Drink UPTIME Energy.
Different Kind of Refreshing
Evolved Energy
Energy Up
ReFuel, ReFocus, Redefine Energy
Not The Average Energy Drink
Uncap your energy
The mind quencher drink
Everlasting Efficiency
Refreshing Sipspiration
UPTIME, enjoy , energize, achieve
The Evolution of the Energy Drink
Different Its Got to be Good
The Future of Energy!
Fresh. Different. Better.
Ordinary is boring.
Different From the Others
Fresh. Hydrated. Energized.
We Turn Different Into Refeshing
Daring.Tasty.Different
Drink Outside the Box!
Live the Good Life , Experience the Energy
Fueling Alright