Background:
We are UPTIME Energy. We're a different kind of energy drink. We are the only energy drink in a sleek, resealable bottle, not in a traditional 16oz can like Monster, Bang, Rockstar, etc. (see uptimeenergy.com to view our packaging). Our design is minimalist and classy. We are "better-for-you" because have fewer unpronounceable ingredients than our competition. We provide a balanced, sustainable lift for mental focus and clarity. We taste refreshingly effervescent. You won't feel embarrassed or self-conscious drinking from our fashionable bottle in a business meeting.

Our Brand Story:
"All energy is not created equal. You know what we mean. That jolt, the jitters, followed by a crash. It’s a quick fix. 

UPTIME Energy is different.  Our sparkling goodness gives you a gentle boost in the right direction. You were headed there anyways. You know what’s on your agenda. You’ve got an eye on the next level.  You just need a nudge to get going. And it wouldn't hurt if it tasted great and quenched your thirst too. That’s where we come in. 

Our formula was designed to do the work with you. As you advance on your next milestone and take strides toward an audacious goal, UPTIME is there to replenish, refocus and refuel."

Our Brand Mission:
"Our mission is to redefine the energy drink category and stand out against the loud crowd of cans with something better—Better ingredients, Better Design, Better taste—to Democratize energy and make it available and acceptable for all"

Our Tone:
Confident, witty, concise, motivating, energetic

Tagline Need:
Our upcoming marketing campaign will focus on embracing that we are a different kind of energy (i.e. package, design, fewer ingredients, great taste, acceptable to drink, targeting the busy gender-neutral professional/worker instead of hyper masculine, action-sports enthusiast).

We need a tagline that will be the overarching descriptor of our "we're proud to be different" campaign. We want something clever, confident, punchy and memorable.

Taglines

Different By Design

by moniker

Embrace the Difference

by CleverBrands
A better way to rev up your life
The Rules Don't Apply
Evolve your Energy!
Uncommonly Refreshing
Wake Up & Conquer
Mind Fuel and Focused
Made to Prevail
The EnerGenie in a Bottle
Drink it in Stride
Redefining Energy
Pep Up Your Performance
Energy To Bloom
Drink the Difference
It's only UPTIME for no downtime.
EliteEnergyEvolvd
The Whoosh & Parachute
Fierce Flavor. Distinctive Design.
Making Moves Takes Uptime
A fresh upgrade of clarity !
Energy Drink Without the Can.
Be Different. Taste Different.
Refreshing ,Tasty by Design
Whole Different Energy Drink
Total Fuelfillment
Next Level Energy. No, Really.
UPTIME, The Achievers Advantage
UPTIME , Tastefully Yours
Energenius
UpTime is So Different
Energy In Record Time
Fuelisciously Refreshing
Energy Just THAT Different
Different Stands Out
The Daring Difference
Who said "Different wasn't better?"
Uniquely U
Different Because You're Younique
"Energy To Thrive"
Refreshment Rebooted
Energy Done Right
Healthy Energy for a Better Performance
Experience A Different Level
Fuel Your Fire
Dare to be Something More
About Time, UPTIME Energy
The fresher refresher.
Superior Energy
What Different Feels Like
Uptime, Refreshing, Energized
Innovative and Refreshing
Unmatched Energy
Fuel Up Your Performace
Radically Different Distinctively Refreshing
Differently Better For You!
UpTime Makes The Difference
Let The Difference Flow
UPcycled Energy
Time to Trade Up!
Refreshingly Better for All Day Energy without the Jolt
Time to Fuel Good
Taste the Challenge!
Chug a smartie
Smooth Energy. Healthier Options.
Time for a better energy
Unbottled Energy
UPTIME, Energy ReDesigned!
Elevated Energy
Fizzlicious Clarity
Enjoy A Healthy Burst of Energy
Notorious Bubbleliciousness!
Daringly Different
Lightning in a bottle
Bottled up Kick!
"Energize To Thrive"
A distinct energy drink
A fresh mental opus!
Rise and Elevate
Time to Make a Difference!
"Uptime, Sustains Your Climb"
Join the Energy Revolution!
Uptime Makes Every Time Quality Time
Refresh Revolution
The better way to energize.
Power Your Potential
Energy That's Definitely Different
EnergyInfuzion
The Difference is Synergy!
Speed up time
UPTIME , Leading the Way
It's time to level up.
Delicous Energy that Fuels
Standout and Energize
Better Energy!
Darling, UPTIME isn't your average energy drink.
Bottled UP Energy
Refreshing Sipspiration
"Uptime, The Sustainable Climb"
Choose You. Choose Uptime.
Are You UPTIME Yet?
Drink Differently
Energy Strive
The Taste of Energy
Energy Fantastic
Embrace The Taste
Impeccable quality, all in, never look back.
ReFresh. ReFocus. ReCharge.
U UP
Moving UP!
"Revolt the Jolt, Uptime, Clean Energy"
It's Time to Shine.
Unleash your prime, it's uptime
This way, not that way!
Make UPTIME the Difference
All the Up, none of the down
Energy Sourced UpTime
Uptime Energy. The refreshing energy drink that gets you up, on time.
Recharge, Its About Time
Clear Energy Accelerator
Dare to Refresh
The Refined Engery Source
Better in a Bottle
Own Your Other Side
Power In Every Sip!
Stuck Up !
A Different Kind of Boost
Refuel Differently
UP For Anything!
Its UpTime, its Different.
Sprinting to the peak of energy.
I Can't Believe It's Not Crack!
Fuel Up the Difference
A Friendlier Energy Drink.
"No bad time for an UPTIME"
Feel The Energy In You
A Crisp Boost In A Bottle
Recharge The Healthy Way. Drink UPTIME Energy.
We're gonna zing you up.
Time To Rethink Your Drink
Just in Time!
When there's no time for a power nap.
unmistakable goodness
Sleek but Definitely NOT Meek
"Balanced Energy"
Ascending Energy
Uptime the Normal
Different means Better
More Zest for Your Best
"Your Body Will Thank You"
Its UpTiMe!
" Balanced Energy Drink"
Grab a Gentle Boost of Goodness
Reach your prime with Uptime
First Class Energy
A boost of energy without the crash
A sleek, boosting refresher to encourage optimal performance
Better Bottle Better Throttle
World Class Vitality Elixir
Energy has Evolved
Rise and Thrive
Body Ignition
Be classy, stay up
Healthier Zestier You
Uplifting energy, anytime.
The Refresh Recharge
"The Unique Energy Drink"
It is UP to you!
Next Level Energy
UPTIME All The Time!
An Exhilarating Refreshing Difference!
Replenish. Refresh. Revitalize.
Replenish. Refresh. Energize.
Maximize Uptime
Zest, Zing & Zip in Each Sip
Never downtime. Only UPTIME.
Energy Equal to None!
Directions In Energy
Sassy but Classy
Revive Your Drive to Thrive
Embrace the Energy
5 hour charge
The Whoosh Parachute
UPTIME , For YOUR Time
UPTIME, The Sip of Redefined Power
Boost Your Day Into Perfection
Energy to Burn.
Declare a Revolution
Different Tastes So Delicious
Energy Unwavered
Distinctly Defiant
Energy Above the Rest
Spark Your World
Balance meets energy.
Time To Change Things Up!
The Best Alternative Power
The Up Difference
Clearly it's time to turn it up!
The Difference is Bliss
You UP
A new generation needs a new source of energy.
You cant stop US
Elevating Your Energy
From Blah To Ahh In Record Time
Refresh. Refuel. Repeat.
UPTIME , Carpe Diem
The mind quencher drink
Stand Up, Stand Alone
Never a Down Time
So Different we change life
Truly Different
Enjoy The Power Because It Is Different
Are You UP yet?
Drink Spark Repeat
Positively Different energy
Get a Fresh Charge Out of Your Day
Bust The Thirst. Feel the Burst.
Uptime, when you don't have time for down time
Distinct. Daring. Driven.
When It Comes To Goodness, You Know What's Up.
New Definition of Energy Drink
"Uptime, Energy For PrimeTime"
Goodness UP!
Energize Your Day the Healthy Way
Energy Ignited
Pure Energy ,True Advantage
Simple. Sleek. Solution.
Embracing Different
"Uptime, Sustains PrimeTime"
Thirst Busting. Energy Boosting
The distinct smart
Energize Better.
You, only better.
Dazzle Differently
Uptime your Experience
Unique Taste. Unique People.
Uptime.deliberately different.
Essence of Energy in a bottle
Your energy New Deal.
Move UP with US!
Challenge Your Comfort Zone
Onwards And Upwards
You At Your Best
Dynamically Delightful
Better Boost, Anew Cool
No regrets, better in all respects.
The Energy You Carry With You
An energizing experience like no other.
Create a Buzz.
UPTIME ,Embracing Life Fully
Empower Your Thirst
The next level Uptime.
" Uptime, For Prime Time"
A Twist of Energy
Drink Up, Stay Up
Step up to elite
No tame in our game.
ReFuel, ReFocus, Redefine Energy
Energy Reimagined
Synergy Between Body and Energy
Energy Uplifted
Energy Up
"Uptime, Sustains Your Energy"
TheFresherNFuzion
Endurance Energy For All
Charge Up With UPTIME
"No downtime with UPTIME"
The Difference is Energy With Taste
More Energy, Less Problems.
UpTime, Fuel to Achieve
Think different. Drink differenter.
Pure Ingredients, Great Taste
Uptime is the only time
Challenge The Day
Because Energy Looks Good
Purely Better
Dance to a Different Drummer!
Energy without the Crash
Daring. Better Taste. Different
Energy Evolution
UPTIME. Downtime. Energy Time.
It's MindBottling Energy
Conquer energy, take on the world.
"Refreshingly Different"
UPTIME, enjoy , energize, achieve
Great Taste. Stable Energy. UPTIME.
Deliciously Different
Energy. Done Differently.
Everlasting Efficiency
Vital Mind To Better Body Health
Refreshingly Better for the Mind At Work
Raw Naked Energy
Get Uptime
Experience Pure Energy For A Change
Naturally better.
Class it Up
Bottled Brio
No Guilt. Only Greatness!
Get that pep in your step
Energetically Subtle
Spark Your Life
Experience the UPTIME Lifestyle
Time to up your game.
Vitality That Lasts
Recharge your forward energy !
EcoFuel, Healthy Better Energy
Alternity Pep
Think Different Think UpTime
UPTIME , The Clear Choice
You deserve different. You deserve Uptime.
Synergy with Energy!
Taste it, you'll know.
Elevate Your Taste
The cleaner alternative to coffee.
Time to Rock it out.
We're just Bottled Differently
Power Is Back, But Different
Alternative Energy
Refresh Revival
Energenesis!
Replenish. Refresh. Revive.
They say you can't make uptime, We diasagree
Grab the Upper Hand
Kick it up a notch
Crisp Classy Bold
Always The Right Time
Get On, Get Up
It's New It's Different It's Better
A Revolutionary Energy Drink
Measured Reliability. Measure Up. Uptime.
Upgrade Your Day
Get your day started the healthier way
It Just Fuels Better
Different Feels Better!
Outside The Ordinary
A Divergence from Ordinary
Real Zeal Fresh Appeal
Energy Redefined
Exclusive Energy
Energy That Helps You Stay In Motion
Discernenergy Drink
Stuck Up
Feel the Difference
More energy, less filling
Let's Go.
Seize The Day With UPTIME
The Evolution of the Energy Drink
It's TIME to get UP the right way
A Trove of Benefits in One Bottle
'OutsidetheCan' Quencher
Different. For Better's Sake.
Uptime, Your Time Matters
Different is Better
Crush the Crash!
Welcome to Energy Wellness
Refreshingly Delightful
Voltage from a Bottle
Uptime Your Taste
Dare to embrace
Daring Never Tasted So Good
My Different, My People.
A Spark to Lift you Up
Boost Your Life.
Get Your Thrive On
It's about Uptime you Taste it
Beyond Energy
The Energy Solution
Energize Your World
For A Break To The Upside, Grab An UPTIME Energy
Time for a Different Focus!
Time to Change it Up!
Different Brings Out the Best Taste
The Energenius Difference
The Difference is Apparent
Not The Average Energy Drink
A difference maker
Energize Up with results
Your Higher Self
Energy unleashed.
Tap into the power!
Uptime In The Meantime
All The Difference You Will Ever Need
Thrive to be different
Energy for the 21st Century
Evolved Energy
A Better Boost
"The Refreshingly Different Quench"
Feel the Burst! Quench the Thirst!
Uptime. Different,Directly.
Quench Your Energy!
Uncap your energy
Natually different.
A Drink for People Who Think
Fueled For You
"Uptime, Energy Redefined"
An original not a follower
A Fresh Splash of Energy
Xtreme Energy 4 Healthier you
UPTIME , Experience The Best
EnergyEvolvd
Uptime is quenchy time!
We're Good Energy!
Simply NRG
Good better US
Time to get Up
Different Look. Better Energy.
UP To The Task
Juice Up with UPTIME!
Focus on a New Energy
Uniquely refreshing
Feel The Raw Naked Energy
Drink Up!
UPTIME, Energy Redefined!
Unlike The Others, Better Energy
Not Your Brother's Energy Drink
Energenious
Energy You Can Carry With You
Different is the Difference
Only one way UP
A Healthy Boost Like No Other
Distinctify Electrify Satisfy
UPTIME. When there's no time for downtime.
A different difference maker
It lasts. No crash.
UPTIME , Energy for Life
The Better Alternative
Energy for all.
"Different Energy, To Vibe With Life"
The Taste of Good Energy
The Real Deal!
Energy boost when you Need it
Pure Energy No Crash
"UPTIME, Step up to a clean level of energy"
Freshn' Up Differently
Outstanding, like you
Feeling balance and not blah
Regenerate your natural energy
Thrive to Energize
Defining Energy differently, in UpTime
Uniquely Distinguished. Refined taste.
Different Its Got to be Good
Enhance Your lifeforce
The Legit Lift.
Energy Squared
Focus. Function. Fitness.
Revive the Thrive
The Equalizer Engerizer
"Energy Advantage Plus"
It takes uptime, to be different
Renew Your Better Self
You Mine The Time, Cause' You'll Dig Our Energy
Start Your Day With ENERGY
" Different Is Outstanding"
Stand Out Thirst
Time To Step UP
Energy Drinks Done Right
Unabashedly Unique Refreshment
" Refined Energy"
Energy UpTime
Sparkling Energy in Every Sip
Energy Redefined.
Real bottled energy
With Time, Things are Different
Different Kind of Refreshing
Drink Focus do Life
Reboot Fresh just for me!
"Refreshing. Refined. Redefined."
With real fruits
You Deserve Something Different!
Refreshing Even In Downtime
Enjoy the UPTIME Advantage
Refreshing Can Be Different
Different Defined
Over Alert and Better For Your Body
Atom
Uptime Energy. Get up, on time.
Up your Energy
You UP? You Bet!
UPTIME The Twisted Paradigm
For the Energetically Inclined
Superior Sustainable Energy
Ordinary is boring.
Live the Good Life , Experience the Energy
The Future of Energy!
Daring.Tasty.Different
Different From the Others
Fresh. Hydrated. Energized.
We Turn Different Into Refeshing
Drink Outside the Box!
Fresh. Different. Better.
Fueling Alright