Hello, our company is a life settlement company where we buy out peoples life insurance policy if they do not want the policy anymore, cant afford it or need help with payments. Our target market are people over the age of 75 or their children who have fiduciary control over the policy. The goal of the name is to make them feel: safe, reassured, happy, content, comfortable, loved, embraced ect. We really do help people who are in a bad position and need us to get them out of a greedy insurance companies hands. "Life" does not need to be in the name necessarily but the goal is to have a name that an older population would trust/resonate with.