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Step One

Naming Force hosts crowdsourced business naming contests. We create business names, product names, domain names, and taglines. Anyone searching for a business name can host a business name contest. Each client funds the contest with their monetary award. Our namers, who are creative members of the public, submit names suggestions on the client's contest page. Some contests are private, but you can view most names submitted on the naming contests. Namers are allowed to submit as many names as they can come up with although some namer accounts, such as new namers, have limited submission ability.

Step Two

Naming Force has a unique feature unmatched in other naming services. After the name submissions have been gathered, we conduct a market survery of the submitted names. Using crowdsourcing (of course) our namers participate in a blind ranking (no usernames) of the submitted names. The voting is simple, "Which name do you like better?", but it's our complex algorithm that determines which are the best names based on voting patterns. We present our clients with not just a list of names, but a list of the best names, ranked accordingly.

Step Three

Once the voting process is complete the client is asked to choose a winner. All of the contests hosted on Naming Force result in a namer winning the full award amount. Our clients have agreed to choose a winner regardless of their intent to use a name submitted on Naming Force. In the event that a client does not choose a name in the given timeframe, we use our ranking system to award the namer who submitted the "best name" with the prize amount.