Frequently Asked Questions
Answers for Namers
What does Naming Force do?
- Naming Force hosts naming contests. Clients turn to us when they cannot come up with a creative name for their business, product, or website. The concept is called crowdsourcing, using the public to accomplish a task normally solved by an agency.
How long does a contest run?
- Contests have three phases. In the first phase namers are invited to submit names. For a standard contest this lasts 15 days and 5 days for optional rush contests. In the second phase we use the power of the crowd to rank the name submissions. You will be asked to participate in this voting. Our voting system is designed specifically to bubble the good names up to the top and weed out the weaker names. Namers have 3 days to complete voting to help rank the names for the client. Phase three is where the client is invited to review the names and choose a winner. The client has 7 days to choose a winner.
What happens if the client doesn't choose a name in 7 days?
- In the event that a client doesn't choose a winning name in the allotted time, the highest ranking name, based on the voting, wins the contest award. We refer to this as a consolation award even though it's the full amount of the contest award.
- To determine your Naming Score we calculate the ratio of "good" names to "bad" names, based on the voting, and turn that into a number. Your score determines what Rank or Namer you are. The higher the Naming Score the better. A Naming score of 0-24 makes you a Cadet. A Naming Score of 25-49 makes you a Corporal. A Naming Score of 50+ makes you a Sergeant. Each Rank has different features and different name submission limits.
What are the Namer Ranks?
- There are 3 Namer Ranks: Cadet, Corporal, and Sergeant. All new Namers start as Cadets. Cadets have the basic site features and can submit the least number of names of all the ranks. Corporals can submit more names than Cadets and also gain the ability to communicate with the client. Sergeants can submit the most number of names per contest and also gain some administrative rights to help keep contests running smoothly.
What is the voting all about?
- We don't want to just deliver a thousand names to the client. We want to be able to tell the client which of the names have real potential. By getting votes from the crowd we can weed out the weaker names and bubble the better names to the top. These rankings are shown to the client as a suggestion, but clients can still view all names. We also use the votes to identify strong and weak namers and treat them accordingly. In the event that a client doesn't choose a winning name in the allotted time the consolation prize is awarded to the top two ranked names. The full amount of the contest award is paid to the two names who won via consolation.
What does it mean when my name has a star icon next to it?
- The client has marked this name as a "liked." Although this may not mean it's going to be chosen, it's good to know what types of names the client likes.
I was notified that the client "liked" my name but when I sign in I don't see the star icon. Why is that?
- The only way clients can group names is by liking or rejecting them. Some clients will like names that they are considering then shorten the list by un-liking some of the names later. This is the only way that this scenario would happen.
What does it mean when my name has an X-out icon next to it?
- The client has marked that they do not like this name. The names do not disappear from the client's dashboard, they just become grayed out.
What does it mean when my name has a shield next to it?
- The shield icon means that we've blocked one or more names from being submitted that were deemed to be a duplicate of your name. You can hover your mouse over the shield to see the number of duplicates we've blocked. The icon and count are shown so that you can understand the good work the duplicate detection code is doing to protect your creative ideas.
What does the purple Medal of Honor button do?
- Sergeants are allowed to promote one of their names to the client. These promoted names appear at the top of the client's list of names prior to the voting phase. It's just a way to make sure the client sees your best name and gives them a chance to "like" it.
What do the A-F grade on contests mean?
- The A-F grade on a contest is how the client has rated the overall success of the names so far. An F grade relaxes the naming quota restriction for new and under performing namers, allowing the contest to receive an influx of new names.
What do the colored bars next to my names stand for?
- The colored bars represent how well your names fared in the voting process. To protect the client's interests by revealing the top names we do not reveal the order of the voting results until after the client has a) chosen a name or b) passed the allotted time to choose a name. The colored bars are a way for us to show you how well you're peers liked your names without revealing the exact order that the names finished the voting in.
What do the A-F grade (My Grade) on the dashboard mean?
- The A-F grade under My Grade on the dashboard represent how well you're doing in the contest. The grade is a collection of how many liked names you have as well as how your names fared in the voting process.
How will I be notified if my name is chosen?
- If your name is chosen you will be emailed.
Where can I see whose name was chosen on the contests?
- All contest winners are posted to the winners page. These winners are also posted to Twitter and Facebook.
How will I be paid?
- We will send payments via PayPal to the PayPal email address specified in your namer account. This address can be changed in the Profile section of the site. Once you have a W9 on file with us payments are made instantly when you win a contest.
Do I have to submit a W9 in order to get paid?
- Yes. We do require a W9 before any payments are made. This is the best way for us to stay compliant with Uncle Sam. A link to the W9 form will be sent when your name is chosen. W9's can be sent to us through fax or email. All this information is emailed to the Namer when their name is chosen.
- Unfortunately, no. It's an income tax issue. Our accounting department has suggest we avoid this to maintain the site operations simplicity.
Why can't I edit some names?
- Once a client has liked or disliked a name we lock the content of the name by disallowing edits.
What are examples the different name styles?
- Real (Apple, Amazon, Target), Misspelled (Segway, Flickr, Digg), Compound (Firefox, Facebook, SnapChat), Phrases (Stumbleupon, MySpace, Park'n'Ride), Blends (Skype, Instagram, Zillow), Made Up (Nike, Plaxo, Zumba), and Acronyms (AOL, IBM, BMW)
- You cannot submit a name that is an extension of another namer's name. Ex.: If Bravado exists, you cannot submit Bravadomania, etc.
- You cannot submit a name that is a shortening of the beginning of another namer's name. Ex.: If Bravado exists, you cannot submit Bravad, etc. But if Bravado exists you can however submit Ravado.
- In multi-word names, the first word, if 7 or more characters, is considered the unique word of the name. Ex.: If Bravado Computer System exists, you cannot submit extensions such as Bravado Experts, or New Bravado, etc.
- Any word of 6 letters or fewer is not considered a unique-enough word, and is ignored when considering duplicates. Ex.: If Brava Enterprises exists you will be allowed to submit Bravado Industries.
- In multi-word names, when the first word is 6 or fewer characters, the second word is added to the first word to create a new first word. For example, if The Bravado Corporation is submitted then "The Bravado" becomes the first word. This will now prevent names such as The Bravado Incorporated from being submitted.
- In names that include Z's, a search for the same name with an S in place of the Z's will be made. Ex.: If Bravados exists, you cannot submit Bravadoz.
- Spaces, dashes, underscores, etc. are removed when comparing names. Ex.: If Bravado exists you cannot submit Bra Vado.
- If the client (or Naming Force) adds a word in the "consider using" list this word is ignored when comparing names for duplicates. These keywords are actually removed from the names before they are compared. Ex.: If "computer" is a keyword and Computer Consultants Inc exists you can submit Computer Experts Inc.
- You cannot submit a name that contains any of the client's do-not-include words.
Answers for Clients
What does Naming Force do?
- Naming Force hosts naming contests. When you cannot come up with a creative name for your business, product, or website, we can. Your business name search ends here. We have thousands of creative people waiting to submit names on your contest. The concept is called crowdsourcing, using the public to accomplish a task normally solved by an agency.
How long does a contest run?
- Contests have three phases. In the first phase namers are invited to submit names. For a standard contest this lasts 15 days and 5 days for a rush contest. In the second phase we use the power of the crowd to rank the name submissions. We have a blind voting system designed specifically to bubble the good names up to the top and weed out the weaker names. We give the namers 3 days to complete voting to help rank the names for the client. Phase three is where the client is invited to review the names and choose a winner. The client has 7 days to choose a winner.
- We do not offer refunds on contests. All of our contests result in a winner. If the client does not choose a winner in the given timeframe we use our voting algorithm to choose a winner. No refunds are made for any reason. Guaranteed awards is how we get the best Namers on Naming Force.
When we choose a name, who owns rights to the name?
Does Naming Force check the availability of a name? Can I use the submitted names without worrying about trademark/legal issues?
- Unfortunately there is no national database of business names for us to search. We do howerver search U.S. trademarks for submitted names. Our site also perform a simple domain check on submitted domain names and the results are shown to the client when they are signed in to their contest page. It's important to note that business names do not have to be 100% unique in many scenarios. The uniquness of the name often depends on the industry and jurisdiction of your name registration.
How Does Naming Force rank submissions?
- We use a complex process of polling our namers blindly on the popularity of submissions of other namers. We use an A/B voting system (Which is better, A or B?). Namers vote over a 3 day period and help us to weed out the weaker names and bubble up the best names. As the voting goes on we wittle down the list of names being voted on to determine which names are the very best. Clients are presented with a list of the top names, and can also view the entire list of submitted names.